In this episode, we are talking about making sales. You may be wondering why you need to make sales. Making sales might seem silly to you, because you’re trying to have an influence on people, or maybe making sales just makes you feel icky. 

I want to make you feel comfortable and confident. I hope to help you start thinking about making sales as another way to have influence. 

Before I dive into that, let me tell you that the tickets for my own live event, Influencer Entrepreneurs Academy, are going fast. 

This event is being held in Charlotte, NC in the spring of 2020. The conference will be filled with speakers teaching and then time for you to put their strategies into action in your own business. 

Rather than spending 2 days taking furious notes while speakers talk fast, each attendee will be put into a mastermind group of other women. You will sit with these women and you will all work together to help each other implement the lessons. If you haven’t gotten your tickets, do it today. 

Links:

jennymelrose.com/making-sales

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Today I am so excited to be talking to Mai-kee Tsang about the product launch process. Mai-kee is a launch strategist and a conversion copyrighter. She is at the forefront of online course launches and group membership launches. 

Mai-kee understands what it takes to launch an idea and make it a successful reality. She has learned a lot of lessons from being in the trenches and she wants to be able to relay those lessons to all of you today.

Links:

jennymelrose.com/product-launch-process

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Today I'm diving into how to find that purpose and providing you with specific examples of how other business owners are using theirs.

In episode 129, we talked about creating a vision for your business and making sure that whatever you want your business to look like connects to the vision you have for your life. Whether that’s more traveling, spending more time at your kids' sports activities, etc…

 If you haven’t listened to that episode, please take the time to listen to it and check out the worksheet that will hold you accountable.

Today’s episode is a natural follow-up to talking about your vision for your business and life and that is, discovering your purpose.

Links:

jennymelrose.com/discovering-your-purpose

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I know that most of you have heard that terminology so today I want to dive in and explain what it is and give you some specific examples based on your niche so that you can understand what a lead magnet should look like for your business. 

Make sure to download the checklist that goes along with this episode. It’ll help you put together the best lead magnet for your audience. 

Links:

jennymelrose.com/what-is-a-lead-magnet

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Today we are going to be talking about how to become a traveling influencer. 

If you want to be a traveling influencer, one of the things you will have to be willing to do is adjust to the schedule of the place you are traveling to. 

Before we dive into this episode, I want to make sure you’ve downloaded my pitch cheat sheet. 

The steps for pitching for travel are the same as if you were pitching to work with a food brand or a home decor brand. 

Pitching is very strategic, so if you don’t have my pitch cheat sheet yet, get on it. 

Links:

jennymelrose.com/how-to-become-a-travel-influencer

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My guest on the podcast today is Nicole Saunders of Saunders Says. Nicole owns a Pinterest management company as well as a dog blog, Leisure & Leashes and has recently launched a podcast for dog owners.

When Nicole launched her recent podcast, she went to Instagram to encourage her audience to leave a rating and a review for her. 

She had a plan to give away several gift cards to those who left reviews, and she used IG features such as polls and direct messages to engage with the audience.

It didn’t quite go as she planned though. Audience engagement was low and people weren’t leaving reviews.

What I have found as a podcaster for the past few years is that leaving reviews on podcasts is one of the most difficult things we can ask our audience to do. 

Links:

jennymelrose.com/marketing-your-business

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Content planning saves you time by filling your editorial calendar in advance with topic ideas that go beyond arbitrary.

Instead you can be seen as an expert in your field by Google and start getting the traffic that you desire.

I am so excited to have a dear friend on the podcast with me today. You all have heard me talk about Morgan a thousand times and she’s finally on here! Morgan helps me keep everything in my business organized. 

Morgan blogs over at Morgan Manages Mommyhood, where she helps moms make their lives easier and their kids’ lives more memorable with fun kid food and hidden veggie recipes. 

She is also my executive admin and somehow manages to keep my stuff straight. And then she has a business, Systems to Skyrocket, where she helps bloggers create content more effectively through content planning and keyword research. 

Links:

jennymelrose.com/content-planning

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I know that you all won’t be surprised to hear me say that I am firmly obsessed with Instagram stories. I use them almost every day for marketing my business. I engage with you all and the rest of my audience on there. 

You also know that I have some pretty strong feelings about the Swipe-Up feature. I’ve been fairly outspoken on my opinions about Swipe-Up and how I think it’s highly overrated. 

But today I am asking a different question. Is it actually working? Is Swipe-Up doing what it’s supposed to do and what everybody says it’s doing?

Links:

jennymelrose.com/instagram-swipe-up

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We’ll also talk about understanding your KPIs to help you assess your growth.

You need to understand that there is a difference between running an ad that attracts your target audience and just paying for views. 

Before we get started, be sure to download the free worksheet I have provided for you, to help you work through the questions we are going to talk about in this episode.  

Links:

jennymelrose.com/should-you-buy-instagram-story-views

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I am so excited about today’s guest! If you listen to this podcast regularly, you know I am all about turning your hobby blog into a business, if that's what you want. 

After all, that’s what allowed me to leave my stressful inner-city teaching job to spend more time with my family and even allowed my husband to leave his high-stress job in sales. I am all about taking what you’ve been building and turning it into something more. 

And that’s exactly what Jeni of Biz Mavens does. She helps women go from blogger to entrepreneur. Jeni focuses as much on who you are becoming as a businesswoman as she does on what you are accomplishing along the way. 

Jeni shared so many truth bombs in this episode. I can’t wait for you to hear her wisdom!

Links:

jennymelrose.com/what-is-a-blog-business

Click to view: show page on Awesound

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