Discover why recruiting is no longer just hiring — it’s marketing. In today’s competitive job market, overcoming talent shortages and meeting shifting candidate expectations requires a fresh approach. Heidi Barnett, president of talent acquisition firm isolved, reveals how organizations can adapt their recruitment process. From applying marketing principles to create job ads that truly resonate to balancing immediate hiring needs with long-term workforce growth and preparing employees for AI integration, Barnett shares actionable insights that redefine how to attract and retain top talent.

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