In this episode of Take-Away with Sam Oches, Sam is joined by Nathaniel Ru, cofounder and chief brand officer of Sweetgreen. The fast-casual innovator just launched its new loyalty program, Sweetpass — available both in a free version and a subscription-based premium version — and Nathaniel joined the podcast to talk about Sweetgreen’s efforts to retool its loyalty offering and how the brand is continuing to work ahead of the curve when it comes to tech innovation. 

In this conversation, you’ll find out why:

• You should look beyond traditional marketing to tell your story
• Your most loyal customers should be your focus group for brand evolution
• Some of your guests want deeper access to your brand — and a loyalty program can give it to them
• Great brands turn a simple transaction into an opportunity to build community
• There is no tech solution for bringing your food forward 
• Leveraging data to make brand decisions is both an art and a science
• Points-based loyalty programs are out; subscription-based programs are in

Have feedback or ideas for Take-Away? Email Sam at [email protected].