Inside Aesthetics

Episode 289 hosts Dr Dean Berman (Global Medical Director of Alma lasers) from Vienna, Austria.

Dean joins us in the 26th chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

Dean discusses his background, his journey from Israel to Vienna, and milestones in his professional career including roles at Merz, Croma, Galderma and now Alma. He shares his expertise into the dynamics of being a teacher and Medical director, the importance of medical education and pharmacological compliance. He also highlights the importance of maintaining passion and ethical standards in aesthetic medicine. 

00:00 Introduction  00:44 Meeting Dean Berman 02:25 Dean's Background and Journey into Aesthetics 04:17 Early Life and Family Influences 06:40 Transition from Oncology to Aesthetics 14:24 Challenges and Rewards in Aesthetic Medicine 19:10 Consultation Process and Patient Interaction 24:42 Dean's Career Path and Roles in Aesthetic Companies 31:39 The Role of a Medical Director 40:36 Mentorship and Continuous Learning 45:33 Medical Compliance and On-Label vs. Off-Label Use 49:39 Global Collaborations and Testing New Modalities 50:33 Balancing Roles: Injector and Medical Director 50:56 Challenges in Medical Product Evaluation 52:24 Improving Medical Education and Real-World Practices 54:31 Curiosity and Continuous Learning in Medicine 55:05 Common Mistakes by Junior Injectors 57:48 Expanding Aesthetic Medicine: Body Fillers 01:09:02 The Future of Hyaluronic Acid and Biostimulators 01:12:02 Integrating Wellness and Internal Health in Aesthetics 01:21:35 The Role of Long-Acting Toxins in Aesthetic Treatments 01:26:10 Emerging Technologies and Future Trends 01:29:42 Lessons from Mistakes and Finding Balance 01:37:12 Upcoming Events and Final Thoughts   CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT

CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS

CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US

CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST

JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI!

CONTACT US

Episode 288 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking. In Chapter 9 episode we start with the impending launch of a new toxin called Relfydess by Galderma, and its implications for the market. We then explore the evolution of the conference model and the increasing 'conference fatigue' experienced by attendees. We debate the impact of Meta's decision to stop moderating online content and relate it to their own podcast's content moderation. Finally, we address the significant trend of nurses leaving the public healthcare system for aesthetics, discussing the potential reasons and consequences of this shift. 00:00 Introduction 00:44 Upcoming Topics and Trends 02:44 New Toxin: Relfydess by Galderma 04:09 Business Implications of Longer-Lasting Toxins 15:39 Conference Fatigue and Industry Trends 26:54 The Trade-Offs of Event Sponsorship 27:13 Exploring Alternative Educational Ideas 27:56 The Appeal of High-Profile Conferences 28:25 The Potential of Live Podcasts 29:22 The Role of Fact-Checkers 30:57 The Influence and Responsibility of Podcasts 33:59 Monetizing the Podcast Without Compromise 39:29 The Exodus of Nurses to Aesthetics 50:44 The Future of Aesthetic Practices 51:58 Conclusion and Future Topics

ALL IA LINKS & CONTACT INFORMATION

Episode 288 showcases our hosts Dr Jake Sloane & David Segal.   In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking.   In Chapter 9 episode we start with the impending launch of a new toxin called Relfydess by Galderma, and its implications for the market. We then explore the evolution of the conference model and the increasing 'conference fatigue' experienced by attendees. We debate the impact of Meta's decision to stop moderating online content and relate it to their own podcast's content moderation. Finally, we address the significant trend of nurses leaving the public healthcare system for aesthetics, discussing the potential reasons and consequences of this shift.   00:00 Introduction   00:44 Upcoming Topics and Trends   02:44 New Toxin: Relfydess by Galderma   04:09 Business Implications of Longer-Lasting Toxins   15:39 Conference Fatigue and Industry Trends   26:54 The Trade-Offs of Event Sponsorship   27:13 Exploring Alternative Educational Ideas   27:56 The Appeal of High-Profile Conferences   28:25 The Potential of Live Podcasts   29:22 The Role of Fact-Checkers   30:57 The Influence and Responsibility of Podcasts   33:59 Monetizing the Podcast Without Compromise   39:29 The Exodus of Nurses to Aesthetics   50:44 The Future of Aesthetic Practices   51:58 Conclusion and Future Topics   CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT

CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS

CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US

CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST

JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI!

CONTACT US AND FOLLOW US ON INSTAGRAM

Episode 287 hosts Dr Felix Bertram (Dermatologist and serial entrepreneur based in Zurich, Switzerland)

In this podcast we do something very different and look beyond the business strategies of earning money from aesthetics. We discuss the importance of financial freedom, budgeting, and various investment options such as savings accounts, term deposits, stocks, property, gold, and cryptocurrency.

We emphasize the importance of starting early, understanding the power of compound interest, and seeking professional financial advice. Our conversation also highlights the differences between venture capital, private equity, and the importance of having a succession plan for business owners. The episode ends with practical advice and insights for professionals seeking to enhance their financial literacy and future-proof their wealth.

00:00 Introduction 01:23 Introducing Dr. Felix Bertram 01:42 Wealth Creation for Professionals 05:23 Understanding Financial Freedom 06:29 Defining Passive Income 12:54 Budgeting and Saving Strategies 23:05 The Importance of Compound Interest 40:00 Diversification and Asset Classes 47:42 Long-Term Investment Strategies 49:06 The Importance of Fees in Investments 50:01 Allocating Income to Different Assets 51:19 The Changing Landscape of Property Ownership 58:04 Superannuation: A Secure Retirement Plan 01:02:13 Investing in Gold: A Safe Haven 01:07:15 Understanding Cryptocurrency 01:14:50 Venture Capital and Private Equity 01:23:09 Preparing Your Business for Sale 01:27:35 Final Thoughts on Wealth Creation

ALL IA LINKS & CONTACT INFORMATION

Episode 287 hosts Dr Felix Bertram (Dermatologist and serial entrepreneur) from Zurich, Switzerland.

In this podcast we do something very different and look beyond the business strategies of earning money from aesthetics. We discuss the importance of financial freedom, budgeting, and various investment options such as savings accounts, term deposits, stocks, property, gold, and cryptocurrency.

We emphasize the importance of starting early, understanding the power of compound interest, and seeking professional financial advice. Our conversation also highlights the differences between venture capital, private equity, and the importance of having a succession plan for business owners. The episode ends with practical advice and insights for professionals seeking to enhance their financial literacy and future-proof their wealth.

00:00 Introduction  01:23 Introducing Dr. Felix Bertram 01:42 Wealth Creation for Professionals 05:23 Understanding Financial Freedom 06:29 Defining Passive Income 12:54 Budgeting and Saving Strategies 23:05 The Importance of Compound Interest 40:00 Diversification and Asset Classes 47:42 Long-Term Investment Strategies 49:06 The Importance of Fees in Investments 50:01 Allocating Income to Different Assets 51:19 The Changing Landscape of Property Ownership 58:04 Superannuation: A Secure Retirement Plan 01:02:13 Investing in Gold: A Safe Haven 01:07:15 Understanding Cryptocurrency 01:14:50 Venture Capital and Private Equity 01:23:09 Preparing Your Business for Sale 01:27:35 Final Thoughts on Wealth Creation  

CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT

CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS

CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US

CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST

JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI!

CONTACT US AND FOLLOW US ON INSTAGRAM

In these bonus episodes called 'Industry Updates', we bring you up to speed with news of important and pressing issues. These episodes are published ad hoc and don't replace our usual Friday podcasts!

Chapter 3 of our Industry Updates hosted Jason McHeyzer, National Director of AHPRA (Australian Health Practitioner Regulatory Agency).

With regulations very much in the Australian headlines yet again, we delve into the complexities of regulation within the cosmetic industry. We aim to clear up the confusion surrounding AHPRA's role and its efforts to ensure a safe and fair practice environment - for both our patients and the practitioners.

Jason elaborates on the balance between patient safety and ethical practice. We get the regulators perspective on what sparked their clamp down on cosmetic surgery and with it, non-surgical cosmetic treatments. The discussion also covers the process of handling complaints behind the scenes, the importance of practitioner competence, and we briefly touch on future pending regulations on cosmetic injectables later this year. (Watch out for a future episode with Jason when these future guidelines are published!)

00:00 Introduction 00:28 The Role of AHPRA in the Industry 01:06 Challenges in Communication and Regulation 02:31 Acknowledgements and Industry Updates 03:15 Introducing Jason 03:54 Jason Background and Role 04:42 Regulatory Challenges and Approaches 07:15 AHPRA's Structure and Recruitment 11:29 Complaints and Regulatory Actions 27:06 Cosmetic Industry Complaints and Data 32:08 Ethical Practices and Reporting 37:41 Anonymous Complaints and Vexatious Notifications 40:30 The Role of AI in Regulation 42:30 Advertising Guidelines and Compliance 45:58 Challenges with Before and After Photos 49:14 Laws vs Guidelines: Understanding the Differences 53:03 Proactive Regulation and Complaint Handling 56:18 Safety Concerns in Non-Surgical Procedures 01:03:40 Training and Competency in Cosmetic Medicine 01:12:15 Future of Nurse Prescribing and Scope of Practice 01:17:35 Concluding Thoughts and Future Guidelines

ALL IA LINKS & CONTACT INFORMATION

In our new 'Industry Updates' we'll bring you up to speed about news and reactions to pressing and important issues. These episodes will be published ad hoc and as soon as we can get them out. They do not replace our regular Friday podcasts and will be titled differently to help differentiate them.

Chapter 3 of our Industry Updates hosted Jason McHeyzer, National Director of AHPRA (Australian Health Practitioner Regulatory Agency).

With regulations very much in the Australian headlines yet again, we delve into the complexities of regulation within the cosmetic industry. We aim to clear up the confusion surrounding AHPRA's role and its efforts to ensure a safe and fair practice environment - for both our patients and the practitioners.

Jason elaborates on the balance between patient safety and ethical practice. We get the regulators perspective on what sparked their clamp down on cosmetic surgery and with it, non-surgical cosmetic treatments. The discussion also covers the process of handling complaints behind the scenes, the importance of practitioner competence, and we briefly touch on future pending regulations on cosmetic injectables later this year. (Watch out for a future episode with Jason when these future guidelines are published!)

00:00 Introduction

00:28 The Role of AHPRA in the Industry

01:06 Challenges in Communication and Regulation

02:31 Acknowledgements and Industry Updates

03:15 Introducing Jason 

03:54 Jason Background and Role

04:42 Regulatory Challenges and Approaches

07:15 AHPRA's Structure and Recruitment

11:29 Complaints and Regulatory Actions

27:06 Cosmetic Industry Complaints and Data

32:08 Ethical Practices and Reporting

37:41 Anonymous Complaints and Vexatious Notifications

40:30 The Role of AI in Regulation 

42:30 Advertising Guidelines and Compliance

45:58 Challenges with Before and After Photos

49:14 Laws vs Guidelines: Understanding the Differences

53:03 Proactive Regulation and Complaint Handling

56:18 Safety Concerns in Non-Surgical Procedures

01:03:40 Training and Competency in Cosmetic Medicine

01:12:15 Future of Nurse Prescribing and Scope of Practice

01:17:35 Concluding Thoughts and Future Guidelines

CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT

CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS

CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US

CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST

JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI!

CONTACT US AND FOLLOW US ON INSTAGRAM

Episode 286 hosts Sam McEwin (Director of BizWisdom based in Melbourne, Australia)

BizWisdom is an outcome-focused marketing agency who help reduce the burden of an increasingly complex digital landscape.

We discuss the importance of using compliant strategies in digital marketing given the current regulations for cosmetic clinics. Sam shares his insights into reaching new clients, retaining existing ones, and standing out in a commoditized and competitive landscape. Our conversation covers the impact of SEO, social media, and email marketing, as well as unique tactics such as podcast advertising and direct mail. The episode provides valuable advice for small business owners on how to allocate budgets, create cohesive marketing strategies, and effectively use various channels to amplify their message. 00:00 Introduction 00:32 Marketing in Aesthetics: Current Landscape 00:49 Meet Sam McEwin: Digital Marketing Expert 01:54 Challenges and Strategies in Digital Marketing 05:19 Understanding Digital Marketing Services 09:58 The Value of Podcasts in Marketing 14:46 Effective Marketing Strategies for Clinics 17:09 The Importance of Knowing Your Audience 30:30 Building a Comprehensive Marketing Campaign 36:38 How Google Works: Enhancing Visibility 41:03 Understanding Google's Intent and Semantic Relevance 42:04 The Evolution of Google's Algorithm 42:18 The Role of Reviews and Social Media in SEO 44:46 Entity SEO and Building Authority 46:46 Consistency in Marketing Strategy 53:14 Budgeting for Small Business Marketing 01:03:57 The Importance of Retention and Customer Engagement 01:09:05 Effective Communication Strategies 01:14:36 Special Offers and Conclusion

ALL IA LINKS & CONTACT INFORMATION

Episode 286 hosts Sam McEwin (Director of BizWisdom) from Melbourne, Australia.

BizWisdom is an outcome-focused marketing agency who help reduce the burden of an increasingly complex digital landscape.

We discuss the importance of using compliant strategies in digital marketing given the current regulations for cosmetic clinics. Sam shares his insights into reaching new clients, retaining existing ones, and standing out in a commoditized and competitive landscape. Our conversation covers the impact of SEO, social media, and email marketing, as well as unique tactics such as podcast advertising and direct mail. The episode provides valuable advice for small business owners on how to allocate budgets, create cohesive marketing strategies, and effectively use various channels to amplify their message.    00:00 Introduction 00:32 Marketing in Aesthetics: Current Landscape 00:49 Meet Sam McEwin: Digital Marketing Expert 01:54 Challenges and Strategies in Digital Marketing 05:19 Understanding Digital Marketing Services 09:58 The Value of Podcasts in Marketing 14:46 Effective Marketing Strategies for Clinics 17:09 The Importance of Knowing Your Audience 30:30 Building a Comprehensive Marketing Campaign 36:38 How Google Works: Enhancing Visibility 41:03 Understanding Google's Intent and Semantic Relevance 42:04 The Evolution of Google's Algorithm 42:18 The Role of Reviews and Social Media in SEO 44:46 Entity SEO and Building Authority 46:46 Consistency in Marketing Strategy 53:14 Budgeting for Small Business Marketing 01:03:57 The Importance of Retention and Customer Engagement 01:09:05 Effective Communication Strategies 01:14:36 Special Offers and Conclusion

JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI!

JOIN OUR PATREON FOR EXCLUSIVE SUBSCRIBER-ONLY PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY

CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS

CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US

CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST

CONTACT US

In these bonus episodes called 'Industry Updates', we bring you up to speed with news of important and pressing issues. These episodes are published ad hoc and don't replace our usual Friday podcasts!

Chapter 2 of our Industry Updates was an unscripted recording hosting Dr Gabi Caswell, a Cosmetic Physician from Queensland, Australia. Our discussion revolves around the evolving landscape of cosmetic medicine regulations in Australia. We explore the importance of continual professional development, the implications of corporate models on patient care, and the responsibilities of practitioners to uphold safety and standards.

Dr. Caswell emphasizes the need for robust education within the industry and reflects on her extensive experience, sharing insights into past practices and future directions for ensuring high-quality patient care.

The episode also touches on the potential consequences of the changing legal environment on both practitioners and patients.

00:00 Introduction 00:25 Meet Dr. Gabi Caswell 01:04 Dr. Caswell's Journey into Cosmetic Medicine 02:07 The Evolution of Cosmetic Medicine 03:43 Importance of Education and Patient Safety 04:50 Challenges in Cosmetic Medicine 08:46 Regulations and Corporate Influence 15:58 The Future of Cosmetic Medicine 36:38 The Intersection of Money and Medicine 36:57 The McDonald's Model in Healthcare 37:18 Practitioner's Responsibility to Patients 37:34 Navigating Clinic Employment Decisions 37:58 Building a Sustainable Practice 38:37 Regulations and Responsibilities 38:56 The Role of the TGA Act 39:16 Impact of Regulations on Practitioners 40:44 The Importance of Proper Training 43:29 Understanding S4 Medicines Regulations 46:49 Potential Industry Changes and Their Impacts 48:05 The Need for Formal Training Pathways 53:00 Corporate Entities and Compliance 55:21 The Role of Regulators 01:05:48 Cultural Attitudes Towards Appearance 01:09:30 Final Thoughts and Summary

ALL IA LINKS & CONTACT INFORMATION