Episode 207 hosts Babak Moini, the founder of Laser Clinics Australia (LCA).

LCA started in 2008 and have become the world's largest aesthetic and skin chain of clinics with over 200 locations in Australia, Singapore, UK and Canada. Since then, numerous other competitor chain clinic brands have competed with each other for the same demographic of patients (including Silk Laser Clinics, Evolution Clinics, Australian Skin Clinics, Clear Complexion Clinics and several other brands) The universal feature of the chain clinics includes offering discounted and high volume treatments, often in high foot traffic locations and shopping malls.

Babak sold his final shares in LCA in 2017 and has observed from the sidelines how the aesthetic chain clinic model that he started has evolved. We discuss:

• Babak's backstory and how LCA came to be
• His assessment of the current strategy of his previous company LCA
• His opinions on the franchisor vs franchisee relationship 
• His views on why adding additional services to an aesthetic clinic can be problematic
• How discounted prices have not kept up with inflation 
• Quantity vs quality - the potential issue with discounting aesthetic treatments
• His assessment of the proposed acquistion of Silk by Westfarmers' API 
• How the new proposed regulations by AHPRA may impact aesthetic clinics and injectors
• His top tips to make your clinic more agile in difficult economic times
• His predications about the Australian macro-economy for the near future

Join IA Patreon (our online subscription platform) & get access to the following education, support and community:

• Access to four IA Whatsapp groups (General, Injectables, Business & Regenerative Aesthetics) 
• Access to our IA Business Live sessions (Business Zoom sessions led by David)
• Access to our IA Injectable Live sessions (Injectable Zoom sessions led by Dr Jake)
• Access to weekly IA Hints & Tips (Videos, insights and injectable education)
• Access to our growing IA Library of clinical papers, books and resources
• Access to IA Business Insights - live Zoom recordings of David doing business coaching with individual IA Patrons
• Access to eight pre-recorded IA Webinars
• Access to IA Secret Sessions - exclusive recorded conversations
• Shadowing opportunities in clinic with Dr Jake (additional cost)
• Business mentoring opportunities with David (30 minutes intro session free for Platinum tier Patrons)

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Our guest:

Follow Babak on Instagram

Episode 206 showcases our hosts Dr Jake Sloane & David Segal.

Dr Jake has been abroad numerous times in the past 8 weeks for various conferences and meetings. We recorded this episode whilst he was in Dubai (so apologies for his sides poorer sound quality) but we decided to explore what he was up to and what some of the key learnings from his trips were. We discuss:

• AMWC Monaco, one of the biggest global aesthetic meetings and what's on offer
• What the best live injection he saw was and why
• How to best plan for being at such a large conference
• Our IA Patron group get together in Monaco and how our Patrons helped one another
• AMWC Miami (a new leg of the AMWC tour) & Dr Jake's three talks here
• What the best talk he saw was
• His visit to see Dr Felix Bertram at his clinic in Zurich
• The dilemma of seeing overly augmented injectors and whether this is a problem or not
• Recapping what IA Patreon is and what we offer in addition to our podcasts

We're going on an Easter break now and will be back with episode 207 on May 5th!

Dr Jake & David thank their amazing IA Patrons for helping support the podcast. Become an IA Patron too & get access to the following benefits (depending on your tier):

• Access to four IA Patron whatsapp groups (General, Injectables, Business & Regenerative Medicine)
• Access to our IA Live sessions (Business & Injectable Zoom sessions) led by our hosts
• Access to eight pre-recorded IA Webinars
• Access to IA Hints & Tips videos and content every Monday
• Access to our growing IA Library of clinical papers, books and resources
• Access to IA Secret Sessions - exclusive recorded conversations only for IA Patrons
• Access to IA Business Insights - live Zoom recordings of David doing business coaching with individual IA Patrons
• Shadowing opportunities in clinic with Dr Jake
• Business mentoring opportunities with David

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics) + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram

Dr Jake's website

David Segal:

Follow David on Instagram

Episode 206 showcases our hosts Dr Jake Sloane & David Segal.

Dr Jake has been abroad numerous times in the past 8 weeks for various conferences and meetings. We recorded this episode whilst he was in Dubai (so apologies for his sides poorer sound quality) but we decided to explore what he was up to and what some of the key learnings from his trips were. We discuss:

• AMWC Monaco, one of the biggest global aesthetic meetings and what's on offer
• What the best live injection he saw was and why
• How to best plan for being at such a large conference 
• Our IA Patron group get together in Monaco and how our Patrons helped one another 
• AMWC Miami (a new leg of the AMWC  tour) & Dr Jake's three talks here
• What the best talk he saw was
• His visit to see Dr Felix Bertram at his clinic in Zurich 
• The dilemma of seeing overly augmented injectors and whether this is a problem or not 
• Recapping what IA Patreon is and what we offer in addition to our podcasts

We're going on an Easter break now and will be back with episode 207 on May 5th!

Dr Jake & David thank their amazing IA Patrons for helping support the podcast. Become an IA Patron too & get access to the following benefits (depending on your tier):

• Access to four IA Patron whatsapp groups (General, Injectables, Business & Regenerative Medicine) 
• Access to our IA Live sessions (Business & Injectable Zoom sessions) led by our hosts
• Access to eight pre-recorded IA Webinars
• Access to IA Hints & Tips videos and content every Monday
• Access to our growing IA Library of clinical papers, books and resources
• Access to IA Secret Sessions - exclusive recorded conversations only for IA Patrons
• Access to IA Business Insights - live Zoom recordings of David doing business coaching with individual IA Patrons
• Shadowing opportunities in clinic with Dr Jake
• Business mentoring opportunities with David

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Episode 205 hosts Dr Phillip Singh, a dermatologist based in Perth, Australia & Helen Planting, Clinical Development Manager for Alocuro. Alocuro are a privately-owned Australian company that supplies medical devices for use in platelet-rich plasma (PRP) procedures.

We revisit the topic of PRP having first covered it way back in episodes 19 & 20. We explore:

• Phillip and Helen's backgrounds
• What PRP is exactly
• Why platelet concentration is so important
• How PRP is harvested
• How the Alocuro system differs to previous generations of PRP devices
• What the proposed mechanism of action of PRP is
• How your health and nutrition can impact the quality of PRP
• Why injectors might have previously been underwhelmed by PRP
• PRP for hair loss
• What 'biofiller' is

This episode was supported by Alocuro.

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics) + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram

Dr Jake's website

David Segal:

Follow David on Instagram

Our guest:

Follow Alocuro on Instagram

Episode 205 hosts Dr Phillip Singh, a dermatologist based in Perth, Australia & Helen Planting, Clinical Development Manager for Alocuro. Alocuro are a privately-owned Australian company that supplies medical devices for use in platelet-rich plasma (PRP) procedures. 

We revisit the topic of PRP having first covered it way back in episodes 19 & 20. We explore:

• Phillip and Helen's backgrounds
• What PRP is exactly
• Why platelet concentration is so important
• How PRP is harvested
• How the Alocuro system differs to previous generations of PRP devices
• What the proposed mechanism of action of PRP is
• How your health and nutrition can impact the quality of PRP 
• Why injectors might have previously been underwhelmed by PRP
• PRP for hair loss
• What 'biofiller' is

This episode was supported by Alocuro.

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Our guest:

Follow Alocuro on Instagram

Episode 204 hosts Melissa Isaia, co-founder of Juvae and the CNA (Cosmetic Nurses Association) & Nicole Schmid, Registered Nurse, co-founder of Juvae & the CNA.

Melissa & Nicole created 'Juvae' back in 2008, an all in one solution for the training, business support and connecting of nurse injectors to clinics. At that time, the Australian injectable market was very immature. The chain clinics hadn't yet formed, social media was in it's infancy, hyalase wasn't a thing and in many ways, the aesthetic world was far simpler.

In Chapter 7 of 'The Business of Injecting' episodes, we explore:

• Melissa and Nicole's backgrounds
• How and why they created Juvae
• Get insight into how Juvae assesses 'competency' amongst their injectors
• The dilemma with new student nurses specifically training to become injectors
• What the CNA is and why Melissa and Nicole helped found it
• What happens behind closed doors when bodies like the CNA meet with with the regulators, AHPRA
• The future of injecting and the how the market might evolve over the next few year in Australia

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics) + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram

Dr Jake's website

David Segal:

Follow David on Instagram

Our guests:

Follow Melissa on Instagram

Follow Nicole on Instagram

Episode 204 hosts Melissa Isaia, co-founder of Juvae and the CNA (Cosmetic Nurses Association) & Nicole Schmid, Registered Nurse, co-founder of Juvae & the CNA.

Melissa & Nicole created 'Juvae' back in 2008, an all in one solution for the training, business support and connecting of nurse injectors to clinics. At that time, the Australian injectable market was very immature. The chain clinics hadn't yet formed, social media was in it's infancy, hyalase wasn't a thing and in many ways, the aesthetic world was far simpler.

In Chapter 7 of 'The Business of Injecting' episodes, we explore:

• Melissa and Nicole's backgrounds
• How and why they created Juvae
• Get insight into how Juvae assesses 'competency' amongst their injectors
• The dilemma with new student nurses specifically training to become injectors  
• What the CNA is and why Melissa and Nicole helped found it
• What happens behind closed doors when bodies like the CNA meet with with the regulators, AHPRA
• The future of injecting and the how the market might evolve over the next few year in Australia

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Our guests:

Follow Melissa on Instagram

Follow Nicole on Instagram

Episode 203 hosts four of our listeners and IA Patrons, Dr Steven Land, Tanya Khan, Dr Bonnie Hawthorne & Dan Julien.

Steven is an experienced cosmetic physician from Newcastle, UK. He previously worked in Emergency Medicine and is KOL for Evolus and Neauvia.

Tanya is a Nurse Prescriber from Belfast, Northern Ireland and has been an injector for 5 years.

Bonnie is a GP and a Cosmetic Physician with 8 years experience from Newcastle, Australia.

Dan (previously on episode 169) is Nurse Practitioner wirth 5 years experience from Ottowa, Canada. He has his own successful YouTube channel under his business name 'Danesthetics'. Our section with Dan was recorded separately because of his time zone and is included from 1 hour 05 mins.

We explore:

• What is IMCAS?
• Our guests personal motivations for attending one of the world's largest aesthetic conferences
• Their journeys to Paris and insights into just how tricky international travel has become post-COVID
• How to best prepare for a meeting like IMCAS
• The logistics of very large conferences and how to navigate them
• The pros and cons of the exhibition hall
• What lectures our guests enjoyed
• Networking at events - how to approach speaking to KOL's and speakers
• The Gala event
• The social side of conferences
• How often these types of events should be attended

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics) + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram

Dr Jake's website

David Segal:

Follow David on Instagram

Our guests:

Follow Steven on Instagram

Follow Tanya on Instagram

Follow Bonnie on Instagram

Follow Dan on Instagram

Episode 203 hosts four of our listeners and IA Patrons, Dr Steven Land, Tanya Khan, Dr Bonnie Hawthorne & Dan Julien.

Steven is an experienced cosmetic physician from Newcastle, UK. He previously worked in Emergency Medicine and is KOL for Evolus and Neauvia. 

Tanya is a Nurse Prescriber from Belfast, Northern Ireland and has been an injector for 5 years.

Bonnie is a GP and a Cosmetic Physician with 8 years experience from Newcastle, Australia.

Dan (previously on episode 169) is Nurse Practitioner wirth 5 years experience from Ottowa, Canada. He has his own successful YouTube channel under his business name 'Danesthetics'. Our section with Dan was recorded separately because of his time zone and is included from 1 hour 05 mins.

We explore:

• What is IMCAS?
• Our guests personal motivations for attending one of the world's largest aesthetic conferences
• Their journeys to Paris and insights into just how tricky international travel has become post-COVID
• How to best prepare for a meeting like IMCAS
• The logistics of very large conferences and how to navigate them
• The pros and cons of the exhibition hall
• What lectures our guests enjoyed
• Networking at events - how to approach speaking to KOL's and speakers
• The Gala event
• The social side of conferences
• How often these types of events should be attended

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Our guests:

Follow Steven on Instagram

Follow Tanya on Instagram

Follow Bonnie on Instagram

Follow Dan on Instagram

Episode 202 hosts Rick O'Neill, a digital marketing expert from Brighton, UK. (Previously joining us in episodes 134, 193 and 197)

Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons.

This is the third chapter of our mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business.

Chpater 3 focusses on websites and website design. We explore:

• Why clinics and injectors need a website
• 'DIY' template-style websites vs professional custom built websites
• Why you need to have a branding strategy prior to creating your website
• What content needs to be on a website and how to tailor it for people searching on Google
• How websites are typically structured and how to best guide prospective patients
• How to keep your content relevant for how patients think
• Stock imagery vs doing your own bespoke photoshoot
• Making sure that the booking process is simple and seamless
• Why you might want to consider using a chatbot on your website
• Why blogs are so important - but also need to be done in the right way
• What the 'Google Helpful Content Update' is and why websites need to be designed to cater to it
• Search Engine Optimisation and how to tweak it
• Metadata and why updating it is so important
• Using ChatGPT for creating content

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics) + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram

Dr Jake's website

David Segal:

Follow David on Instagram

Our guest:

FoFollow Rick on Instagram

Follow Rick's company Look Touch Feel