In this episode, Dr. Kate Dee interviews Brett Chikowski (COO) and Connor O'Rourke (CEO), co-founders of the med spa marketing firm Middle Way Marketing. They discuss their backgrounds, how they met, and the inception of their company. The conversation delves into effective marketing tactics for med spas, including foundational digital strategies, the importance of high-quality content, and the significance of a well-trained staff. They also compare the effectiveness of Google ads versus social media ads, highlight common pitfalls in the industry, such as leased websites, and share their approach to reputation management and reviews. Both industry veterans offer valuable advice for med spa owners looking to improve their marketing strategies and for consumers seeking legit practices.

 

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Glow Medispa in Seattle, WA

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Reach Out to Middle Way Marketing

Conner O’Rourke - CEO

Brett Chikowski - COO

Middle Way Marketing is a digital marketing agency focused on marketing for doctors and med spas. They are based out of Austin, TX and specialize in websites, SEO, Google PPC, social media content campaigns, videography, and photography. For inquiries please email [email protected] or visit www.middlewaymarketing.com.

 

Takeaways

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Disclaimer: This podcast is for educational purposes only and is not a substitute for professional medical advice, diagnosis, or treatment. Always consult a qualified healthcare provider before any aesthetic procedure.

Some episodes include anonymous or secondhand accounts; while accuracy is a priority, these stories represent individual experiences. Verify credentials, do your research, and always prioritize your safety.