In this episode, Dr. Kate Dee interviews Brett Chikowski (COO) and Connor O'Rourke (CEO), co-founders of the med spa marketing firm Middle Way Marketing. They discuss their backgrounds, how they met, and the inception of their company. The conversation delves into effective marketing tactics for med spas, including foundational digital strategies, the importance of high-quality content, and the significance of a well-trained staff. They also compare the effectiveness of Google ads versus social media ads, highlight common pitfalls in the industry, such as leased websites, and share their approach to reputation management and reviews. Both industry veterans offer valuable advice for med spa owners looking to improve their marketing strategies and for consumers seeking legit practices.

 

Reach out to Dr. Dee

Email Dr. Kate Dee at [email protected]

Check out the Medspa Mayhem website for

• More about Dr. Dee

• Upcoming appearances

• Links to buy the book on Bookshop, B&N, Amazon

• Press and Podcast info

Glow Medispa in Seattle, WA

Purchase Medspa Mayhem on Amazon

 

Reach Out to Middle Way Marketing

Conner O’Rourke - CEO

Brett Chikowski - COO

Middle Way Marketing is a digital marketing agency focused on marketing for doctors and med spas. They are based out of Austin, TX and specialize in websites, SEO, Google PPC, social media content campaigns, videography, and photography. For inquiries please email [email protected] or visit www.middlewaymarketing.com.

 

Takeaways

• Foundational marketing is crucial for long-term success.

• High-quality personalized content is essential for attracting clients.

• Reputation management and reviews are vital for attracting new patients.

• Avoid marketing agencies that lease websites to clients.

• Word of mouth remains the most effective marketing strategy.

• SEO is essential for being discoverable online.

• Educating clients about marketing is vital for transparency.

• Understanding the marketing process helps set realistic expectations.

• Legitimate med spas prioritize patient education over sales.

 

Chapters

00:00 Introduction to MedSpa Mayhem

01:11 Meet the Middle Way Marketing Founders

01:59 Marketing Tactics for Med Spas

02:39 The Origin Story of Middle Way Marketing

06:15 Foundational Marketing Strategies

09:18 Challenges with Lead Generation

09:57 The Importance of Conversion

16:33 The Role of Price Transparency

20:24 Crazy Marketing Tactics

24:53 The Importance of Personalized Content

26:31 Effective Review Strategies

27:23 SEO and Keywords in Reviews

28:52 Prompting Patients for Reviews

30:00 The Role of Front Desk in Reputation Management

31:03 Personalized Review Requests

33:40 Importance of Word of Mouth and SEO

35:03 Challenges with Digital Communication

37:19 The Future of AI in Customer Interaction

41:12 Advice for Med Spa Owners and Consumers

50:06 Concluding Thoughts and Final Tips