How many times have you sat down to plan an episode, only to stare at the cursor blinking on the screen for an hour because you're fresh out of new episode ideas?

If you're an expert host who’s starting to run out of things to talk about on your podcast, this episode is for you.

I’ll let you in on a secret that today’s top podcasters don’t want you to know for generating high-converting episode content — and show you how to use it to your advantage with three specific questions you can use to spark new episode ideas.

If you're ready to stop staring at a blank screen and start speaking about your topic in a way that keeps listeners hanging on your every word, hit play and let’s make your business bingeworthy.

0:45 - Why Even Experts Struggle with Content Ideas 

5:06 - How to Keep Your Content Fresh for New Listeners

8:50 - Three Quick Questions to Break Through Podcaster’s Block

10:38 - The Secret to Creating Episodes That Deeply Connect with Your Audience

11:50 - Spotting the Hidden Cues That Might Be Turning Off Your Listeners

 
 → This episode was recorded on the Deity VO-7U

Support the show

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Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

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Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Ever wondered how to improve your Listen Notes ranking?

In this episode, I’m breaking down what Listen Notes is, how it works, and whether its rankings really matter for your podcast.

You’ll also learn how Listen Notes rankings differ from Apple Podcasts rankings, and I’ll give you three practical steps you can take to better understand — and improve — your Listen Notes score.

If you’re ready to find out how your podcast stacks up against today’s most popular podcasts, hit play and let’s make your business bingeworthy.

0:02 - What Are Listen Notes Rankings and Why They Matter

1:38 - Going From Top 10% to Top 1% on Listen Notes

6:56 - Shifting from Outcome-Based to Action-Based Goals

9:43 - Why Increasing Listens is More Important than Getting More Listeners

20:27 - Three Practical Ways to Increase Your Podcast’s Ranking Potential

 Episode Links:

• PodMatch
• PodScore Self-Assessment
• Verify Your Podcast on ListenNotes.com

Special thanks to Shilpa, host of Omni Mindfulness, for submitting today's question!

 Other Episodes You'll Enjoy:

• The Real Reason Your Podcast Isn’t Converting
• Steal My High Converting Episode Framework
• 4 Signs Listeners are Overlooking Your Podcast
• The Down & Dirty Truth About Episode Length

 
 → This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your show.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

You’d never spend a year or more writing a book, only to tell no one, hit “publish” on Amazon, and hope it becomes a bestseller, would you? Of course not. Yet this is how most people start their podcasts… and why they’re shocked when their show only brings in less than 100 downloads an episode.

That’s why I invited mindset expert and podcast host Karen Powell to break down the key differences between hitting publish and launching a podcast — and what can happen when you have a strategic plan in place to build momentum from day one and get your show discovered by new listeners every day.

The best part? This process will work whether you have an established podcast or you’re just starting out,

If you’re ready to reach a global audience of listeners eager to hear your message, hit play and let’s make your business bingeworthy.

0:02 - Overcome the Fear of Sharing Your True Voice

0:54 - Social Media vs. Podcasting: Which is Better for Lead Generation?

2:39 - Avoiding Common Pitfalls on Your Podcast Launch Day

8:11 - Why Strategy is Key to Launching a Successful Podcast

12:11 - How Karen Broke into the Top 100 and Ranked #1 of All Podcasts on Launch Day

 Episode Links

• Check out Karen's Podcast: Make Money Living Your Purpose

 Other Episodes You’ll Enjoy:

• Here’s What Launching a Podcast Looks Like

 
 → This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your show.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Tired of asking for reviews in every episode and hearing nothing but crickets?

I mean, it’s obvious from your analytics dashboard that people are listening to your show. People even tell you “omg I love your podcast” or “that episode was exactly what I needed to hear!”

But STILL they won’t take 30 seconds and leave a review. #rude

That’s because there’s two types of reviews (and two types of behavior that drives them), and in this episode I’ll unpack what they are and how to leverage them to your advantage so you can start getting the social proof on your show you deserve.

Ready to see those five stars start rolling in so that you (and others!) know your show is worth the listen? Hit play and let’s make your business bingeworthy.

0:54 - Why It Can Feel Like Pulling Teeth to Get Podcast Reviews

2:35 - Why Podcast Reviews Matter More Than You Think

6:05 - Two Powerful Reasons People Are Compelled to Leave Reviews 

10:08 - The Biggest Mistake Hosts Make When Asking for Podcast Reviews

13:15 - How to Avoid Negative Podcast Reviews

17:46 - 3 Proven, Ethical Strategies to Get More Podcast Reviews

 Episode Links:

• PodLottery
• PodMatch

 Other Episodes You’ll Enjoy: 

• 4 Powerful Techniques to Keep Listeners Engaged 
• The Real Reason Why Your Podcast Isn't Converting

 
 → This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your show.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

You know when you listen to a podcast episode and you’re like, “This is creepy. It’s like they made this just for me. How did they know I needed this?! Are they in my brain?! Woah. HOW DID THEY KNOW?!" (Well. It’s me, hi. I’m doing it again). 

Look, no one (and I mean absolutely no one) starts a podcast and says, "I want to put all this effort in and get zero return." You *want* to reach millions with your message. You *want* a bingeworthy show that people rave about with their friends.

And it sure would be nice to convert at least some of your listeners to clients and customers, wouldn't it?

If you’re like, ummm DUH, YES then pay attention because you’re about to learn how to drive more conversions by communicating in a way that makes your listener pay attention while creating demand for whatever product or service you offer.

My friend and mentor Brandon Lucero is a master at the art of persuasive communication, and he joins us inside this bonus episode to show you the top reasons why your listeners aren’t converting to clients — and how to fix it. 

So if you’re ready to get more listeners saying “OMG, you’re in my head” and “How can I work with you?!" hit play and let’s make your business bingeworthy.

1:18 - The Real Reason Your Podcast Isn't Converting

4:12 - The Biggest Mistake Causing Your Podcast Episodes to Get Overlooked

8:06 - Do You Really Solve a Problem for Your Audience? (Hint: You Do)

11:10 - Why Talking About Problems Makes People Feel Heard, Not Hopeless

13:04 - 5 Signs It's Time to Pivot Your Podcast Topics

 Episode Links:

• Check out Brandon Lucero's podcast: The New Generation Entrepreneur
• Connect with Brandon

 Other Episodes You’ll Enjoy:

• 4 Powerful Techniques to Keep Listeners Engaged Throughout Every Episode
• 3 Surprising Content Mistakes that Are Costing You Clients 

 
 → This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your show.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

If you want a podcast that thousands of people listen to, you first have to know how to get people to care about what you have to say.

The problem? Most podcast hosts think “valuable content” is the key to growing an engaged podcast audience. So they teach as much as they can in every episode because they believe more information means more value.

But it doesn’t work like that. (If it did, then your listeners wouldn’t lose interest and stop listening before finishing the episode).

If you want to become a top podcast host, you need to learn how to speak your listener’s language. This is why I invited top podcaster and communications expert Brandon Lucero to join me in this episode to show you four powerful ways you can hook your listeners in, keep them engaged, and drive more conversions from your podcast.

[SPOILER ALERT] these four techniques will allow you to stop creating episodes that blend in with others, make listeners rave about your content, keep listeners coming back again and again to binge your episodes, and raise their hands asking how to work with you.

If you don’t want that, don’t listen. But if you’re ready to learn how, hit play and let’s make your business bingeworthy.

1:58 - Use this Simple Title Tweak to Grab Your Listener’s Attention

4:56 - Why Too Much Teaching Can Drive Listeners Away

8:13 - The "One and More" Method to Keep Listeners Hooked (and Excited for More)

10:16 - Four Powerful Ways to Add Value Without Overteaching

13:33 - The Three Types of Trust People Need In Order to Buy From You

15:35 - From 75% Drop-Off to Over 93% Completion Rates

 Episode Links:

• Check out Brandon Lucero's podcast: The New Generation Entrepreneur
• Connect with Brandon

 Other Episodes You’ll Enjoy:

• Steal My High-Converting Episode Framework

 
 → This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your show.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

"Do I really need to hire a podcast editor? Or can I get by with one of those AI podcast editing tools and call it a day?"

This is a question I get asked all the time by people who value their time, and there's no shortage of opinions on this topic. But if you’re a coach, consultant, or online business owner and your numero uno goal with your podcast is to drive more leads to your business, there are some pros and cons to consider.

That’s why I invited 2x bestselling author and award winning host Shawn Shewchuk to join me inside this episode. He’s helped more than 12,500 entrepreneurs learn to do more in less time — not by managing time, but by thinking about it differently.

We're breaking down why podcasters need to answer this question based on your current stage in business, size of your team, unique business goals, and goals for your podcast.

So, should you edit your own podcast? Hit play and let’s make your business bingeworthy.

2:13 - Why Podcasters Need to Think Like a CEO

5:40 - The Unexpected Reason Why Your Podcast Isn't Growing

7:58 - How to Identify and Eliminate Time-Wasting Activities

11:18 - 5 Signs You're Spending Too Much Time on the Wrong Things

13:43 - A Simple Framework for Making Better Podcast Decisions

 
→ This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your show.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

If you’re an online business owner, coach, or consultant, you probably launched your podcast to draw more attention to your business and drive more leads to your offers. That’s why it’s so frustrating when you spend hours creating each episode only to have listeners tell you they love your show, but never ask how to work with you.

In this episode, I break down the three reasons why this happens and share our high-converting episode framework to help you plan podcast episodes that create desire and demand for your offers, without giving away all your secrets for free.

If you're not converting as many listeners as you'd like (and want to fix this once and for all), hit play and let’s make your business bingeworthy.

0:02 - Three Mistakes That Are Costing You Conversions

2:18 - Stop Selling Solutions, Start Selling Problems

6:38 - One Simple Technique to Keep Listeners Hooked 

9:55 - Eight Segments to Structure High-Converting Episodes

18:40 - A Powerful Way to Make Listeners Eager for Your Next Episode

 
→ This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your show.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

If you’re an online business owner, consultant, or expert who’s ever wondered whether you should offer a podcast subscription for your listeners, this is the episode for you. We’re breaking down the pros and cons of paid podcast subscriptions, and I'll give you the answers to questions you can't find on Google, like:

→ "How do paid podcast subscriptions actually work?"

→ "What are the pros and cons of offering paid podcast subscriptions?"

→ "Will offering a paid podcast subscription increase listener engagement, or will it take away from my total podcast downloads?"

→ "How much money can I make from offering a paid podcast subscription?"

...and a few more things about podcast subscriptions the big players like Apple and Spotify don’t want you to know.

Because when you're managing a podcast alongside your business, every minute counts. So if you want to learn whether a paid podcast subscription is the right strategy for your show or just another shiny object, hit play and let’s make your business bingeworthy.

0:02 - Should You Offer Subscription-Based Podcast Content?

3:08 - Will Offering Paid Content Hurt Your Downloads?

7:30 - Creative Ways to Monetize Without Creating Extra Content

10:15 - The Hidden Costs of Offering Paid Podcast Subscriptions

15:29 - How Much Can Paid Subscriptions Actually Earn You?

19:00 - What Apple and Spotify Don’t Tell You About Podcast Subscriptions

 Special thanks to Philip, host of Wits & Weights, for submitting today's question!

 
→ This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your show.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Are you toying with the idea of starting a podcast, but worried people won't want to hear what you have to say? Or maybe you already started your show, but your throat still feels tight every time you hit the record button.

If this is you, you're not alone. (Case in point: I *still* struggle with this sometimes.) The reality? That voice of self-doubt will be there at every new level you achieve.

So it's not about getting rid of self-doubt... It's about learning how to quiet it so that it doesn't prevent you from sharing your message.

I've got renowned mindset expert and accomplished podcaster Lucy Liu in the studio with me to unpack the common, but often unacknowledged mental obstacles that we face as podcasters.

Whether it's the fear of putting yourself out there or the persistent doubts that creep in during recording sessions, we'll equip you with the tools to navigate these challenges head-on.

Ready to unlock the full potential of your podcast and hone your ability to influence people and create meaningful change in the world with your voice? Hit play and let's make your business bingeworthy.

1:33 - How to Overcome the Fear of Starting a Podcast

3:12 - Why Clarity Beats Speed in Your Podcast Journey

8:15 - How to Know When It’s Time to Pivot Your Podcast

9:45 - Why Self-Doubt Never Really Goes Away (And What to Do About It)

11:24 - How to Build the Confidence You Need to Succeed as a Podcaster

 Episode Links:

• Check out Lucy's podcast: The Lucy Liu Show

 → This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your show.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.