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In this podcast episode, I welcome jewelry designer and business mentor Tracy Matthews, who shares her insights on building successful jewellery brands through effective marketing and mindset.
Tracy, with over 30 years of experience, discusses her 'Desired Brand Effect' approach, which emphasizes the importance of branding, audience understanding, and messaging to attract and retain customers.
We explore the significance of in-person interactions, understanding customer desires, and translating these into sales strategies, especially in an online setting.

Tracy also highlights the need for an entrepreneurial mindset, encouraging listeners to take risks, learn from failures, and continuously improve their business practices.
We discuss maintaining focus in marketing efforts and the importance of consistent mindset work, offering practical tips for product-based businesses looking to thrive in challenging economic climates.

You can follow Tracy at @tracymatthewsny

And dive into her podcast or website to learn more about the Flourish and Thrive Academy at https://www.flourishthriveacademy.com/

To join the Mel's Roadmap to Profit program and learn the Sales and Marketing Strategies you need to start and scale your product business head here: Roadmap to Profit.

We are also running LIVE Pinterest Masterclass this week - join here.

00:00 Welcome and Introduction to Tracy Matthews

00:19 The Importance of In-Person Networking

02:18 The Desire Brand Effect: An Overview

02:34 Building a Jewelry Business: Lessons from the 90s

03:26 Creating and Scaling Desire in Your Brand

05:53 Understanding Your Audience and Messaging

12:35 Marketing Strategies for Different Customer Segments

22:30 Exploring Marketing Podcasts

22:46 Understanding Customer Psychology

23:02 In-Person vs. Online Sales

24:04 Feedback from Physical Retail

24:53 The Importance of Mindset

27:29 Overcoming Limiting Beliefs

29:52 Setting Clear Goals and Priorities

36:16 Taking Calculated Risks

36:41 Learning from Failures

43:38 Hiring and Team Building

44:52 Conclusion and Final Thoughts

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I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.