How lucky are you!? As a retailer, you get to do social media and connect with your customers.

Steph Bechard runs our Crystal Media Insider group, and a lot of our chat today focuses on the reframing of your mind. Social media is not something you HAVE to do; it’s something you GET to do.

When it comes to creating engaging content, Steph’s tip is to keep it fun, casual, and human. Just be YOU. Small businesses have this incredible opportunity to get personal in a way that big box stores don’t.

Where should you be on social media? You’re already making content; put it EVERYWHERE. Get where your audience is spending their time: Facebook, Instagram, Pinterest, and yes, even TikTok. Try the audio trends, effects, and new features to hook your clients!

If this is scary to you, remember that if you already know one app, chances are the other one is similar enough that you can thrive there too. And while you’re at it: batch your content!

Batching is something that has been mentioned here before, and it’s such a crucial time saver. You can do all your filming, photography, and content creation at a set time—weekly, monthly (whatever works for you!)—and use it as a content bank to keep your consistency and quality on track.

Maybe you’re already churning out content for social media and have gained a following.  How are they translating into paying customers? Steph has some good ideas and advice you need to hear to keep your audience engaged and increase their desire to buy!

If you want more time saving advice and insider secrets for your social media success, you have to listen in, and it wouldn’t hurt to take notes. You can put most of these into practice right away!

So let me know, what new social media tip are you going to try?

I’m rooting for your success.

What’s Inside:

• What is the number 1 tip for retailers on social media?
• How to keep up with changing social media trends.
• What social software should you be using?
• How to master the social media algorithm and extend your reach.
• How to convert followers into paying customers.
• Time saving social media tips.

Mentioned In This Episode:
Wildflower by Aurora James
Crystal Media Insiders
EVOLVE 2024
Crystal Media
Crystal on Instagram
Crystal Media on Instagram
Crystal Media Co - YouTube

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