In this episode, Fiona chats with Abigail Forsyth, co-founder of KeepCup, about the journey from running cafes to creating an iconic sustainable brand. They also discuss aligning business practices with personal and brand values. Tune in!

You'll Learn How To:

• Challenges in creating and marketing a new product in the pre-social media era.
• The role of sustainability and education in KeepCup’s growth.
• The impact of major events like the "War on Waste" 
• The importance of trade shows
• Advice on dealing with setbacks and scaling a business.
• The significance of aligning internal values with external messaging.
• The evolution of consumer behaviour and the rise of customisation.
• The initial challenges and successes of pitching KeepCup
• Transitioning from a product business to sustainability advocacy.
• The importance of maintaining authenticity and sincerity in branding.
• The importance of value alignment in business decisions and brand loyalty.

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.