Instagram has over 700 million active users. That means there’s less competition than other platforms such as Twitter and Facebook, which presents businesses with a great opportunity to really home in and target their audience without having to spend a ton of money to do so.

Instagram has come a long way from the days when they were the new kid on the block and probably best known as a site for future brides to be to look for wedding inspiration. Instagram has added a number of tools to their toolbox to help businesses craft the kind of marketing strategy that best speaks to their ideal audience.  Whether it’s through photos, video, expanding their reach through hashtags, or the ever-popular Instagram Stories feature, this platform is proving to be a secret weapon in many business’s marketing campaigns.

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