Hey you wild women!

Ready to learn the secrets of organically growing your website traffic? Abbey Oslin, the co-founder of Duo Collective, is our guest in today's episode. Abbey specializes in implementing authentically-driven SEO strategies that help drive traffic and sales.

SEO can seem intimidating, but it doesn't have to be. By using the right tools and putting yourself in the shoes of your audience, you can drive more traffic to your website. In this episode, you'll learn more the benefits for SEO, how to create strong keyword lists, and basic SEO tips that you can start applying right away.

In this episode, you will learn about:

• Why people find SEO intimidating and what it actually stands for.
• Why SEO tends to create higher engagement than other marketing strategies.
• How optimized blogs promote increased traffic to your site for years.
• What a backlink is and how it works.
• How your domain authority influences your ranking on Google and why it matters.
• The benefits of becoming "trustworthy" in the eyes of a search engine.
• How Google Analytics can help you gain insights on your web traffic.
• Expectations of SEO versus what SEO actually does.
• How thinking like your audience helps you build better keyword lists.
• Cost-effective SEO tools that can help you find high-quality, valid keywords.
• Why you shouldn't get hung up on technical SEO, and should focus on sounding like a person.
• The most advantageous places to use your keywords.
• Why knowing what makes your content unique matters and where to emphasize it.
• How Instagram has integrated SEO and the difference it makes for search.
• Why updating your old content is just as important as creating new content.

What it means to be a wild woman:

• To step out of your comfort zone and do things that scare you; having goals that freak you out a little bit.

Mentions:

• www.wewildwomen.com

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Connect with Abbey Oslin

● www.instagram.com/abbeyoslin

● duocollective.com

Connect with Renée:

● @renee_warren

● @we.wild.women

● www.wewildwomen.com

Hey you wild women!

On this episode of Into the Wild we're discussing the importance of niching down if you want to increase your revenue. It's also important to acknowledge that it's not all about boosting your bottom line. Niching down also helps build your authority, solve your clients' problems more effectively, and streamline your marketing strategy.

The more you know and understand who you're serving and their needs, the easier it is for you to show up and connect with them. Niching down also lends itself to long-term brand consistency and your business longevity.

In this episode, you will learn about:

• Why niching down is especially important to your growing business.
• How understanding who you're serving and what they need benefits you.
• A detailed definition of what a niche actually is.
• What the "halo effect" is and how niching down relates to it.
• How niching down makes content creation much easier.
• Why losing followers isn't always a bad thing.
• What you can do to reduce competition in your industry.
• The secret to bringing effective solutions to your clients' unique problems.
• How niching down makes your clients easier to connect with and find.
• Tips for using your niche to give you an edge on your competition.
• How getting specific with who you service automatically increases your revenue.
• The power in identifying and solving specific core problems.
• Why you should consider identifying what your ideal client looks like.
• How knowing your niche lays the foundation for a successful PR strategy.
• The best time to reintroduce or revisit who your ideal client is.

Mentions:

• www.wewildwomen.com/workshop

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Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here. ______________

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

Ready to jump into the world of podcasting and new media? Today we're joined by Erin Trafford, an award-winning broadcaster and strategist with more than two decades of experience. She's the CEO of Story Studio Network, a highly sought-after podcast network.

Erin emphasizes that podcasts are, at their core, all about building relationships. While we don't often think about it this way, imagine the impact of having a host, guest, and listeners all in the same room. Committing to holding this space is a big investment, but the potential is massive.

In this episode, you will learn about:

• The "XY" problem in content marketing and the approach Erin takes to it.
• What most podcast hosts tend to chase—and why they shouldn't.
• The tech missing in podcasting and what's expected to change.
• Why it's important to approach podcasting with a co-creative energy.
• Who is and is not a good fit for Story Studio Network.
• The one thing you should do before you launch your own podcast.
• The biggest initial hurdles people hit in podcasting and where people drop off.
• Why Erin decided to jump ship from broadcasting and what she went into next.
• The difference between a podcast and a branded podcast.
• Stats of the average podcast listener and why it's powerful to know.
• Why creating a podcast has to be fun.
• How branded podcasting enhances a solid PR strategy.
• How podcasting picks up what's being left on the table by traditional media.
• The biggest thing stopping people from starting a podcast.

What it means to be a wild woman:

• Remembering being a woman means you're the most powerful being on this planet—a creator.

Mentions:

• www.wewildwomen.com/workshop

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Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here. ______________

Connect with Erin Trafford

• www.instagram.com/its.erintrafford
• erintrafford.com

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

Today we're talking about mastering the art of being a great podcast guest, including how to pitch yourself as a guest. Podcasts open up a door to so many new opportunities, even if you're in an obscure industry. It gives you valuable space to share your expertise and build your authority with a new audience.

If you're interested in being a podcast guest, there are some simple tips and a framework you can follow to be successful. During the episode, you'll learn what makes a great pitch and what you need to know before you start sending messages off to podcasts you're interested in.

In this episode, you will learn about:

• The benefit of pursuing guest spots on a podcast.
• How a relationship between host and guest can expand beyond the episode.
• The SEO benefits of becoming a podcast guest, especially when you do it often.
• What podcasts act as a megaphone for.
• How being a guest on podcasts demonstrates your expertise and authority.
• Why it's important to pitch yourself using different angles depending on the podcast.
• Real life examples of how being a guest has supported business owners.
• A useful platform for creating a media list, and how it helps.
• Important details to look for before you send in your pitch.
• The difference between global rank and listen score, and why it matters.
• How long your pitch should be and what you should definitely include.
• Why your social media presence matters to podcast hosts.
• How to prepare yourself to be a confident podcast guest.
• The tech-based tools you'll need to create a high-quality podcast recording.
• The secret nugget of successful podcasts and how to use it wisely.

Mentions:

• www.wewildwomen.com/vip-day

______________

Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here. ______________

Connect with Renée:

● @renee_warren

● @we.wild.women

● www.wewildwomen.com

Hey you wild women!

In this episode we're joined by Milou Pietersz, Founder and CEO of Simply Media, a content marketing agency. She specializes in helping creators and brands turn into content machines through a multi-channel strategy. She firmly believes if she can give practical tips to help women entrepreneurs grow their business, her work is complete.

During the episode, Milou shares best-practice tips for leveraging AI when creating content in your business. She also shares tips for increasing your output volume without sacrificing the quality of your content.

In this episode, you will learn about:

• Milou's background in media and advertising.
• Why Milou decided it was time for a rebrand, and how that's shaped her business today.
• Why she felt drawn to build a business in marketing.
• How Milou took her dream and built it on her own.
• Why a 10,000-follower count shouldn't be on your list of social media goals.
• How to attract right-fit clients and scare away the people who don't fit.
• Why she won't take on clients who don't have a funnel in place.
• How to set yourself up for success when creating content using AI.
• The limitations of AI, as well as what it can actually help you accomplish.
• Great AI tools you can start using today to get your time back.
• Modern strategies that actually work for growing a business using social.
• One thing all successful accounts have in common.
• How producing long-form content can make your life easier.
• The importance of defining your goals and tailoring your strategy accordingly.
• The type of mindset and approach that makes a person great at social media.

What it means to be a wild woman:

• Showing up as your unapologetic self and not caring what people think of you.

Mentions:

• www.wewildwomen.com/vip-day

______________

Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here. ______________

Connect with Milou Pietersz

• www.instagram.com/miloupietersz
• simplymediadvertising.com

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

Building your brand by boosting your authority will help you find greater success in your business, especially if you're pitching your business for PR. The companies you want to work with will Google your name and check out your social media profiles to find out if you're the real deal.

There are a few different ways you can build your authority, which are discussed throughout this episode. Building authority can take an investment of your time, energy, and money, but ultimately, it's very powerful in opening doors and helping you build your business.

In this episode, you will learn about:

• What to remember to do when marketing your business.
• Why putting yourself out there is crucial for a successful PR strategy.
• The metrics that matter more than follower count.
• A sign that you actually know your audience.
• How niching down your content promotes your success.
• A reminder that your ideas aren't new, and why it doesn't matter.
• Where the greatness of your business truly shines and how to embrace it.
• How creating a content calendar supports building your authority.
• Why you should separate your content planning from your content execution.
• The ABC method of building authority and how you can use it.
• How discovering unique angles on your unique story can enhance your pitch.
• How to know your pitch isn't working and the simple solution for it.
• Which moments are most important for you to show up for in your business.
• The biggest lessons you can take away from long-term pitching experience.
• How openness and vulnerability can solidify your authority to your audience.

Mentions:

• www.wewildwomen.com/workshop

______________

Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here. ______________

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

Today we're joined by best-selling author, speaker, and entrepreneur Jessica Dennehy. Through her books, speaking events, and stage presence, she empowers entrepreneurs to create dynamic brands and fearlessly pursue their happiness.

For Jessica, making the changes you desire comes down to being selfish—something more women need to do more often. Jessica is on a mission to help people find success and happiness by putting themselves first.

In this episode, you will learn about:

• How and when Jessica started her entrepreneurial journey.
• What she does now at her consulting business Pivot & Slay.
• How Jessica defines success and how she's shifted to meet her version of it.
• What her transition from attorney to luxury barber shop owner looked like.
• The role Jessica played in creating the business and why it changed over time.
• Why you don't need to be an expert in an industry before you start a business in it.
• The difference between self-care versus being selfish, and why they're both important.
• Jessica's journey to becoming selfish and what she learned along the way.
• Why being selfish is actually a superpower.
• How Jessica became "blah mommy," how it influenced her kids, and what shifted.
• Why showing up as yourself matters to the success of your business.
• What being selfish might look like for you personally and professionally.
• Why the term selfish really needs to be redefined.
• What a recent concussion helped Jessica realize and the positive impact it had.
• The small way you can start being selfish in your life right away.
• Who Jessica's book "Selfish is a Superpower" is meant for and where to find it.

What it means to be a wild woman:

• Running down the beach with your hair in the wind—doing what you want at any moment.

Mentions:

• www.wewildwomen.com/vip-day
• www.wewildwomen.com/workshop

______________

Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here. ______________

Connect with Jessica Dennehy

• www.instagram.com/thejessicadennehy
• jessicadennehy.com

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

Today we're discussing five reasons why you have to suck at something before you can make it big. While it would be great to skip to the finish line, doing something not-so-well is the secret to becoming proficient at it—and there's so much to absorb along the way.

You can't avoid getting through the beginner stage for anything you truly want to be good at. Don't get in your own way on the path to success. Instead, fall back on all the reasons you need to do something that feels really difficult over and over again.

In this episode, you will learn about:

• The milestones most podcasts don't make it past.
• What you can do when launching a podcast to make it successful.
• Why greatness requires you to be controversial.
• How going against the grain promotes your overall success.
• The recent controversy with The Rock and Oprah and how it reflects on those hurt by it.
• Why skipping day one simply isn't an option.
• What staying committed to your growth looks like and why it matters.
• How the barrier to entry has changed to most things over time.
• Why it's important to show up even when you really don't feel like it.
• What percentage of improvement you should aim for day after day.
• How sucking at something puts you on the fast-track to understanding the process.
• How struggling helps you build resilience, and who to turn to for support when you need it.
• The things I've sucked at personally and professionally, and what I learned along the way.
• The underlying reason you might be sucking at something.

Mentions:

• www.wewildwomen.com/vip-day

______________

Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here. ______________

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

In this episode we're joined by Cathryn Lavery, the co-founder and CEO of BestSelf Co. Her company creates tools designed to help people become the best versions of themselves. They started out with a small product line, but they've since expanded to even more meaningful products to meet their customers in the places they need support the most.

Cathryn walks us through her entrepreneurial journey, from an ultra-successful Kickstarter campaign to expanding the product line intentionally (and scrapping the ideas that didn't fit). She also shares about her products and reveals which ones she uses most in her own life.

In this episode, you will learn about:

• What BestSelf Co. does and what kind of products they create.
• Who their products were first designed for and where these ideas came from.
• The specific products intended to help you improve your relationship.
• What it means to fall in love with your customer versus your product.
• How and why Cathryn decided to break up their products into tiers.
• How to separate the business you're in versus the one you want to create.
• The details of the Kickstarter campaign behind BestSelf Co.
• Cathryn's professional background and how those skills translated as an entrepreneur.
• Tips for a successful Kickstarter campaign, including the mistakes to avoid.
• How Cathryn uses BestSelf Co. products in her own household.
• The reason they decided not to introduce a phone app.
• The trick she uses to stay off her phone and why she decided to try it.
• Cathryn's greatest (and super simple) hack for productivity.
• How the recent Barbie movie highlights the contradictions in women's lives.
• How sharing your struggles allows other people to connect with you.

What it means to be a wild woman:

• Being bold, not caring what other people think, and doing you.

Mentions:

• www.wewildwomen.com/vip-day
• Use code WILDWOMEN to get 15% off your purchase of any bestself.co products at checkout

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Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here. ______________

Connect with Cathryn Lavery

• www.instagram.com/bestselfco

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

Have you heard of HARO? In this episode, we're talking about what it is and how you can use it to your advantage. HARO, which stands for "Help a Reporter Out," is a free tool that connects journalists with expert and authoritative sources like you.

You can leverage platforms like HARO to build links that boost your online authority, making your presence even stronger on search engines. During the episode, you'll discover the details on how link building works and the outcomes you can expect from using this strategy to build greater opportunities.

In this episode, you will learn about:

• What HARO is and how it's used.
• One of the most annoying things about PR (and how to get around it).
• How building links can be beneficial to your business.
• What keyword lists help with and how they're used in PR.
• The interesting opportunities that can come from answering queries.
• The most popular types of content on HARO and how you can find your space.
• What ten minutes every morning dedicated to HARO could do for you.
• How to vet HARO queries so you know which ones to respond to and which to ignore.
• Why it's important to be swift when responding to queries.
• The secret to drafting a really great email reply quickly.
• What journalists are actually looking for in responses and why.
• Whether or not being edgy and unique can work to your advantage.
• The type of email you should be responding from and how much it matters.
• Whether or not following up is necessary and the right way to go about it.

Mentions:

• www.wewildwomen.com/vip-day

______________

Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here. ______________

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com