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Finding out what makes you rare and unforgettable can help you be triumphant in a competitive marketplace.
It's not easy to reach the people you want to serve. In fact, it's become even more difficult to get in front of people and engage them. Identifying what makes you stand out and using it to position yourself is the first step towards being successful in connecting with your audience.
There are many different ways you can position yourself and stand out as rare your industry, and the truth is that what makes you unique is probably more obvious than you think.
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Imagine owning a travel business when the COVID-19 pandemic hit.
In this episode our guest is Lindsey Epperly, the CEO of Jetset World Travel. Her business facilitates luxury travel and, as you can imagine, the pandemic was a crisis that affected her industry significantly. Yet, she successfully navigated and even thrived through it—all while pregnant with her first child. Now she teaches other people how to turn their obstacles into opportunities.
Having a vision and mission that's bigger than you makes it easier to hold on when times get tough. Building a business requires hard work, but remember to pursue your goal because you truly believe in it, not because you think it's a measure of your worth.
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The world of public relations has gone through some massive changes.
Today I'm sharing with you my appearance on the Empire Secrets podcast, hosted by Mariana Henninger. The two us are focusing on the transformational power of PR and why it's the mother of all marketing. We also talk about how you can use PR to create brand awareness, exposure, and build relationships that help your business flourish and grow.
Understanding how the industry works these days and what the media is looking for can help you gain the momentum and opportunities you really want.
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Have you ever thought about how your body reacts to you saying "yes" or "no?"
Today we're joined by Britt Frank, LSCSW, SE, and licensed neuropsychotherapist. Britt is also an author and a contributing writer to Psychology Today, and her work has been featured in Forbes, The New York Times, Esquire, and more.
Describing herself as a "former hot mess of a human," Britt has her own lived experience of getting unstuck. She'll give insight into how our brain works, where entrepreneurs tend to struggle, and what highly successful women can do to make the changes they really want.
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If you're struggling to take action, remember this: imperfect action is always better than taking no action at all.
When things feel complicated or hard, it's easy to get stuck. Why? Because it feels easier to withdraw from perceived difficulties rather than face them.
Getting unstuck is as easy as moving forward, no matter how non-ideal the conditions may seem. Let's talk about why it's important to forget the expectations you have on how it's "supposed" to be, or the fear of making a mistake, and just move forward.
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As women, accessing our strengths is key in creating abundance and attracting the prosperity we desire.
On this episode of Into the Wild we're joined by best-selling author and entrepreneur Kate Northrup. Kate uses her data-infused, soul-powered business building framework to help others create abundance while honoring nature's cycles.
Women have incredible innate strengths of intuition, creativity, decision making, action taking, and implementation. Harnessing this power comes down to knowing the best time to tap into each strength, which Kate explains.
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Showing up online consistently is so important to your business.
However, it can also be very difficult. Even professionals who show up again and again experience the exhaustion that sometimes comes with sharing content online, especially with the pressure to constantly be active on social media.
But remember: your social presence is often a resume for the opportunities you really want to land, so stick with it. In this episode, you'll learn what you can do to ensure that you show up online continuously and confidently.
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Ready to learn how Amy Porterfield reached $20 million in revenue?
Through her best-selling books, online courses, and top-ranked marketing podcast, Amy has helped thousands of entrepreneurs shed burnout for freedom, income, and impact while building a business they love.
In the beginning, Amy pursued entrepreneurship out of a desire for more freedom. Now, she gets out of bed for the woman in her cubicle who's being undervalued, underpaid, and wants more out of her life. Today, Amy shares what she's learned in entrepreneurship, including what she wishes she would have known sooner.
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How can you build authority and use it to get noticed in a crowded market?
If you reflect on what authority actually is, a couple of specific people probably come to mind; people who confidently own the space they're in. That's what authority really looks like. It's about setting the standard for whatever you do in your industry.
In this episode you'll learn six quick tips for building authority in your business. It takes time and energy to become a sought-out expert in your space, but it's worth it for all it does for your business.
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Your partner can make such a huge impact when it comes to achieving your goals.
On this episode of Into the Wild we're joined by volleyball legend Gabby Reece. Gabby is more than just an inspirational health and fitness leader—she's also a corporate speaker, New York Times bestselling author, and host of The Gabby Reece Show podcast.
Gabby is all about the power of perspective. When something doesn't work out, she emphasizes that it's probably protection from what's not supposed to be. Having the right tools, and supportive partner, to help deal with difficulty can help you stay focused on what really matters and see the lesson behind the learning moment.
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