Into The Wild

Hey you wild women!

Are you feeling tempted to slow down over the holidays? It might seem like the right time to move slower or even hit the brakes on your marketing, public relations strategy, and your pitching. But in reality, it's the people that stick with it this time of year that build the most momentum moving into the next.

Now is the perfect time to leverage your evergreen content or start thinking ahead into next year for your pitches. Making predictions for the new year inside your industry also makes for a great pitch. Whatever you do, the key is to stay consistent.

In this episode, you will learn about:

• How to put perfection aside and stay focused on your PR strategy.
• What everyone else has been taught about pitching over the holidays.
• The perfect opportunity that the holidays open up.
• Why sustaining your momentum matters at any time of year.
• The types of pitches you might consider making over the next few months.
• What was covered in the last marketing workshop.
• How the most successful people approach their pitching strategy.
• How to use your expertise to craft a particularly popular style of pitch.
• When you should be sending out pitches versus pre-scheduling them.
• What to do with your social media now to stay ahead.
• How to keep an eye on which journalists are active in case you want to pitch them.
• Why it's important to keep showing up consistently and what that looks like.
• What the goal of this podcast really is and how to make the most of it.

Mentions:

• www.facebook.com/groups/wewildwomen
• www.wewildwomen.com/vip-day

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Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here. ______________

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

On this episode of Into the Wild we're joined by Tracy Matthews. Tracy is an accomplished entrepreneur, jewelry designer, and podcast host. She's also the Chief Visionary Officer of Flourish and Thrive Academy, a marketing and education resource for jewelry makers and designers.

Tracy believes it's important for all entrepreneurs to tap into their creative side—and yes, everyone has the power to be creative in their own unique ways. Today we'll learn how finding space for a creative outlet can help you run an even more successful business.

In this episode, you will learn about:

• How Tracy shows up in a room, and the secret behind her youthful energy.
• Tracy's experience in the jewelry industry and what her mission is now.
• What happens when your business is aligned with your personal goals.
• What Tracy does through her business Creatives Rule the World.
• The incredible project Revlon commissioned Tracy to do.
• The kind of exposure jewelry brands desired in the past versus today.
• The role gifting plays in PR and how to do it right.
• Why creativity is so important to entrepreneurship.
• How to discover your own creative gifts (because everyone has them).
• Tracy's definition of creativity and what it feels like.
• Why creative blocks happen and how to get through them.
• A tip for structuring your time and schedule for greater efficiency.
• Tracy's strategy for batching recordings for her podcast.
• Why it's important to be flexible in your creative process and your business.
• How to build a business that doesn't make you feel like you're trapped.
• Why you don't need to do as much in your business as you think.

What it means to be a wild woman:

• Being creative and living a life that's purposeful and free.

Mentions:

• www.wewildwomen.com/vip-day

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Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here. ______________

Connect with Tracy

• www.instagram.com/tracymatthewsny
• www.creativesruletheworld.com

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

Do you feel held back from taking action even when you know it needs to be done? Sometimes we overcomplicate what it takes to move forward. Here's the thing: Taking action, even when it's messy or imperfect, is the most important thing you can do if you want to be successful in life and in business.

It's tempting to avoid taking action in the face of your challenges. But learning to move forward imperfectly can keep you from getting stuck. During this episode, you'll learn tips for doing what you need to do even when the circumstances are difficult.

In this episode, you will learn about:

• What imperfect action looks like and why it's important to take it.
• Examples of taking messy action and how you can start today.
• The negative impact that happens when you wait to take action.
• The role that learning and unlearning plays in building a business.
• What to do when the "freeze response" happens, plus how to get past avoidance.
• Common regrets that people who are facing death deal with.
• How to avoid meeting the grave with your own regrets.
• The obstacles I had to overcome to launch this podcast.
• How taking action, even when you're not ready, builds resilience.
• A real life, uncomfortable situation that I should have acted on sooner.
• Why you don't have to have it all figured out right now.
• What you can expect to find on the other side of your fear.
• Where you can learn more about just taking action.
• How the successful people you admire live every day.

Mentions:

• www.wewildwomen.com/vip-day
• @julianbrass

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Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here. ______________

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

On today's episode we're joined by founder, speaker, podcast host, and award-winning documentary filmmaker Sandra Chuma. Sandra is the Founder and Chief Creative Officer of WORTHY, a platform that helps people create more freedom, joy, income, and impact without burning out.

Sandra has never been one to let circumstances define her. Through the power of storytelling and leveraging her experience as a management consultant, she's made it her mission to help others build the best version of themselves using practical tools and community.

In this episode, you will learn about:

• The core work that Sandra does across the hats she wears.
• How her upbringing defined her perspective from a young age.
• Why we feel the need to chase and achieve more after meeting a big goal.
• Why it's just as important to celebrate your invisible progress.
• How to avoid measuring ourselves against impossible standards.
• Sandra's tips for handling criticism and how she deals with triggers.
• What to remember about the people who leave you negative feedback.
• The power in doing something purely because you love it.
• What self-worth really feels like and where it comes from.
• What we should avoid tying our self worth to (and what to do instead).
• One of the biggest questions Sandra gets asked and why her clients struggle with this.
• The role reflection plays in reaching a fulfilling level of success.
• How building your self-image and self-worth sets your inner foundation.
• The app Sandra recently launched and what it was inspired by.
• The secret to locking in your most desired habits.

What it means to be a wild woman:

• Living a fully expressed life and being the truest version of yourself.

Mentions:

• www.wewildwomen.com/vip-day

______________

Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here. ______________

Connect with Sandra

• www.instagram.com/sandra.chuma
• www.iamworthy.com

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

Why do public relations agencies require retainer-based clients to sign a six-month or one-year contract? Working with a PR agency isn't as simple as throwing together a pitch and throwing it out there. There are nuances to consider, and there's so much more to the story than you might think.

In this episode you'll learn why it's important for clients to work with a PR agency over a greater stretch of time. Great PR agencies need time to get to know the business, customize the approach, personalize the pitches, and more.

In this episode, you will learn about:

• The reality of what PR agencies actually do versus what many people think.
• What makes PR different from traditional advertising.
• The work PR pros take on outside of their daily expected actions.
• Outcomes that can happen with the media beyond your agency's control.
• Why finding wins with a PR strategy is a marathon, not a sprint.
• How to get more notable mentions as a part of your PR strategy (and the risks).
• The value of tapping into a network of podcast hosts and other media parties.
• Tips for finding the right-fit PR agency for your business.
• How long you can expect it to take to build and fine tune a great PR strategy.
• Why taking a long time to craft a pitch is the sign of a pro, not an amateur.
• The part of PR work that can be deflating, plus what to remember when it happens.
• How to adjust your expectations when you work with a PR agency on a smaller retainer.
• Insight on how long executing a PR strategy actually takes and why testing matters.
• How many podcast pitches you can generally expect your agency to make each week.

Mentions:

• www.wewildwomen.com/vip-day

______________

Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here. ______________

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

Today we're welcoming award-winning entrepreneur Brad Pedersen. Brad is also an angel investor, thought leader, and a highly sought after business coach.

In 2008, he founded and scaled Canada's top toy company, Tech 4 Kids, and subsequently co-founded Pela, a sustainable phone case startup. In 2021, Brad and his team launched a very successful campaign for Lomi, the world's first smart-waste kitchen composter.

In this episode, you will learn about:

• Why welcoming Brad on the podcast is a milestone moment.
• Why it's important to learn to go slow if you want to go fast.
• Investing your time instead of just spending it.
• What happens when you force yourself into activity and why you should do it.
• Why Brad wants to die young as late as possible, and how he lives that every day.
• The person who inspired Brad to lean into new experiences.
• What we unlock when we embrace our inner child.
• A pattern among those facing the end of life and the book you can read to learn more.
• What it means to show integrity to your values (and signs you're out of integrity).
• The additional pressure women face as founders and cofounders.
• The challenges he's faced and how he's using those experiences to help others.
• What the quality of life quadrant is and how it empowers leaders to grow their business.
• How to avoid becoming a victim or a bystander in your business.
• Why the only job you have is being the best version of yourself.
• What to focus on to become the person and leader you want to be.

What it means to be a wild woman:

• Learning to LIVE: Love unconditionally, inspire others, express vulnerability, and engage in experiences that matter.

Mentions:

• www.wewildwomen.com

______________

Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here. ______________

Connect with Brad

• ca.linkedin.com/in/bradleypedersen

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

In a recent workshop, I taught some very brilliant women how to build a PR strategy and a three-month calendar that could help them take some big steps forward in their businesses. A recording of that workshop is being shared in this episode.

Creating a pre-loaded marketing year can help you reduce stress, reduce anxiety, and create amazing marketing assets that help you grow your business. Planning brings the future into the present so that you can do something about it right now.

In this episode, you will learn about:

• The difference that creating an intentional marketing plan can make.
• Why you must specifically define your ideal client, even if you lose followers as a result.
• Statistics that support the idea of a pre-loaded marketing calendar.
• What it means to look at your year from a 30,000-foot view.
• How building your authority helps you land PR opportunities more often.
• What you should include when creating your ideal customer avatar.
• An example of when it makes sense to create multiple customer avatars.
• Why it's important to include big events for the year on your calendar in advance.
• The project management elements that are critical to work into your schedule.
• How you can train your brain to work towards your vision automatically.
• The magic of implementation and how to balance it with learning.
• How to divide your year and why this strategy helps you get the important tasks done.
• What creating the right planning system allows you to do for your clients.
• Why your marketing plan needs to be sustainable, and what that really means.
• Tips for creating your content pillars.

Mentions:

• www.wewildwomen.com/vip-day

______________

Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here. ______________

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

In this episode we're joined by keynote speaker and affiliate marketing expert Amber Spears. Her practical marketing wisdom and expertise has earned her a reputation as a two-time award-winning industry luminary. Amber works with companies and helps them attain growth through profitable partnerships.

Many people are hesitant to jump into affiliate marketing because they don't want to feel "sold out" But here's the thing: You don't have to sell out. When you create the right partnerships, it feels complementary and can be very mutually beneficial.

In this episode, you will learn about:

• Where and how Amber started learning about service businesses.
• What affiliate marketing is and the other names it goes by.
• Why this method works for businesses who value connections outside the algorithm.
• The importance of tracking referrals, especially at scale.
• Why trust is the foundation of a successful affiliate marketing strategy.
• How to understand and convey the true value of your audience.
• Tips for a successful and mutually beneficial partnership marketing strategy.
• Why aligning with businesses who serve similar avatars is a useful approach.
• The alchemy in affiliate marketing and building each other up.
• Why having a network means never having to start from scratch again.
• How affiliate marketing reduces the need to work against your competition.
• Why looking at your client as a fully dimensional human being matters.
• The power of partnerships in bringing you qualified leads.
• How the laws of reciprocity and proximity both influence partnership marketing.
• The experience that inspired Amber to give even more to her clients.

What it means to be a wild woman:

• Living life on your terms, saying what you really think, and unapologetically being you.

Mentions:

• www.wewildwomen.com/vip-day

______________

Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here. ______________

Connect with Amber Spears

• www.instagram.com/ambermariespears
• www.east5thavenue.com

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

How does your social media presence influence your success with PR? You may be executing your public relations strategy with the best of intentions, yet doing yourself a great disservice if you're not updating your profiles often.

If you feel deflated because you don't have the following you want, don't let that discourage you. As long as you're creating valuable content consistently, you are showing that you are an authority in your space. Building social proof takes time, but it can also open the door to some incredible opportunities.

In this episode, you will learn about:

• Why establishing a personal brand in some capacity is important.
• The importance of being active on your social media accounts.
• What it means to have a presence and how to make it easier on yourself.
• Why social media is the perfect place to show up and build trust.
• What you can include in your content calendar and how it can help you stay consistent.
• Reasons to consider creating a separate business account.
• Specific Gen Z values and how you can make yourself relatable and easy to connect to.
• Identifying what works to get new clients versus what doesn't.
• How to use your social media presence to help you land more opportunities.
• Tips for optimizing your social media presence so that you stand out.
• What podcast hosts look for on your social media when you pitch them.
• A perfect example that highlights the power of showing up.
• How to intrigue and motivate your potential clients.
• The kind of recognition you want to build on your social as a professional.

Mentions:

• www.wewildwomen.com/vip-day

______________

Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here. ______________

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

In today's episode we welcome brand storyteller and digital strategist Jessica Marola-Hugh. Jessica is the founder of StoryWell Marketing, a full-service digital marketing company that uses the power of social media to boost the success of small businesses.

Jessica is passionate about providing white glove marketing services to female-led brands. At StoryWell, storytelling and coming from a place of complete authenticity is at the core of their approach. We'll hear Jessica expand on how this perspective can shift your life and business for the better.

In this episode, you will learn about:

• What StoryWell marketing offers and who they typically serve.
• The moment Jessica felt inspired to start her own business.
• Why Jessica says marketing has been ingrained in her from a young age.
• What brand storytelling is and the crucial role it plays in marketing.
• How storytelling makes your business more relatable, interesting, and fun.
• How allowing other aspects of who you are into your business can benefit you.
• What happens when we let impressing others get the best of us.
• The best way to balance storytelling and sales within content and copy.
• Certain types of content you want to avoid if you want to be genuine.
• The importance of focusing on needs, pain points, and solutions on landing pages.
• The 80/20 rule of storytelling and what really results in a sale.
• How focusing on being yourself leads to more opportunities than focusing on selling.
• Why small brands can't afford to hide behind the camera.
• The mindset you have to master to feel confident in telling your story.

What it means to be a wild woman:

• Juggling motherhood and business ownership in the messiest way possible.

Mentions:

• www.wewildwomen.com/workshop
• www.wewildwomen.com/vip-day

______________

Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here. ______________

Connect with Jessica Marola-Hugh

• www.instagram.com/heystorywell.ca
• www.heystorywell.ca

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com