Welcome to the first episode of Fireside Chat with Facebook! Facebook’s Real Estate Team will be our featured guest on the podcast regularly to discuss tools that agents and brokers should learn and master in order to better prospect and service clients! We will be touching on ALL of Facebook’s product suite including Facebook, Instagram and WhatsApp!

In this episode Scott Shapiro, Senior Client Partner of Real Estate Team at Facebook, explains how his group are strategic advisors to the real estate industry to help promote and implement effective solutions for agents. Scott also discusses what Facebook is doing to assist agents during the pandemic. Last, Scott talks about Facebook Live and how agents can use virtual communication to impart information and knowledge to clients.

If you’d prefer to watch this interview, click here to view on YouTube!

Transcript

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Welcome to keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Parris. I am your host and guide through the show. And today, we are very, very excited and proud to announce a new series that we’re going to be hosting regularly called, and will actually before I tell you what it’s called and what it’s about. I will say that this series will be addressing the number one question around marketing that we receive from our listeners. And also say that here at our own firm, we have about 700 realtors. This is also their number one question around marketing. And that question is, as a real estate professional, how should I best utilize Facebook for marketing to find new clients, how to market existing listings to buyers, and also what tools are available within the platform to help me grow? And we’re going directly to the source for these answers. Now, we are beyond excited to announce Fireside Chat with Facebook. We have teamed up with the real estate team at Facebook to produce regular episodes designed to help agents better utilize Facebook and we have Scott Shapiro who is a senior client partner at Facebook with us as our guest. Now let me tell you about Scott before he we officially welcome Scott Shapiro is a senior client partner on the real estate team at Facebook, where he focuses on engaging with key clients and their ecosystem, an ecosystem partners to develop marketing solutions and strategies to drive their businesses forward. In addition to the client partner role, Scott also serves as the industry relations liaison between the Facebook real estate sales team and the real estate industry, helping to educate agents, brokers and leaders on Facebook’s platforms and best practices. And prior to joining Facebook, Scott was a sales exec at ABC, where he also participated in sales advisory roles acting as a consultant for the digital and sports teams. Scott, welcome to keeping it real. Welcome to our first Fireside Chat with Facebook, we’re really excited to have you on the show. Thank you.

Scott Shapiro 3:00Likewise,