Discovering if a group program is your next smart move

Jordan Schanda King is a serial entrepreneur and expert at business optimization. Since starting her first business in 2013, she has published a book, founded and co-founded multiple businesses, developed and led group programs in three industries, filed copyrights on multiple products, and successfully sold a business.

Now Jordan runs a Contract COO agency, Easy Scaling, specializing in full business management for women who are scaling their service-based businesses. With an all-female team of VAs, OBMs, Copywriters, Marketers, Social Media Managers, and Tech Gurus, they help female founders scale without burning out so that they can build a sustainable business that they love.

She’s had to learn the hard way how to run a business that she actually enjoys and is excited to share her expertise with other women on this entrepreneurial journey!

TAKEAWAYS:

+ Jordan is a fan of group programs for busy momprenuers. Group programs are the perfect combination of education, support, and peer accountability that many models (like courses or memberships) don’t have.

+ When it comes to creating passive income (through a course or a digital product), we can use our group program to inform the creation of the product. A group program is much more flexible in that you can co-create with your clients, and this activity can inform the creation of your course.

+ When creating your group program it’s important to know WHY you want to create a group program. What is the goal? How does the group program enhance your product suite? How is it helping you to move closer to your goals?

+ Two questions to ask yourself when writing your group program’s curriculum:
What’s the #1 thing you want your clients to achieve?
What do they need to learn in order to get to the achievement?

RESOURCES:

Visit the blog post associated with this podcast episode: http://www.allisonhardy.com/blog1/episode171

The book that Allison and Jordan mention in this episode is Rocket Fuel by Gino Wickman: https://rocketfueluniversity.com/rocket-fuel-book/

Visit Jordan on her website: www.easyscaling.com
Get registered for the 3 Components of Highly Profitable Email Funnels: http://www.allisonhardy.com/3components

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

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Music courtesy of www.bensound.com