Good Content with Shannon McKinstrie

Is There Enough “You” In Your Content?


Listen Later

Can you remember why we all hopped on social media in the first place? I think we've strayed a bit too far with all the perfectly curated content, replicating the endless cycle of tips and value posts that sometimes, let's be honest, feel a bit impersonal.

So, let’s talk about the shift back to basics, where real, human connections spark genuine engagement. Whether it's a simple story about a surprise happy hour at home or sharing those seemingly mundane moments that make us who we are, it's time to bring YOU back into the social media equation.

In this episode we’ll be covering:

  • The real purpose of social media and why you need to share your personal stories and experiences.
  • Trading in perfectly curated grids to embrace storytelling and sharing real, less edited content.
  • Sharing personal stories from your daily life or business that maintain the human element to connect and engage with others.
  • What to pin at the top of your grid, including my favorite!
  • Using timelines in your content to draw people into your experience and build a more engaging narrative (yesterday, last week, etc.)


Links to reels in this episode:

  • Reel: Pilates Boyfriend
  • Reel: Mixing Play-doh
  • Reel: Spotify Playlist
  • Reel: What Mom and I eat for Lunch


Other episodes you might have missed:

  • Episode 040: Build More Connections with Everyday Moments
  • Episode 043: We’re Getting Back to Basics and Loving Our Content
  • Episode 044: Become Their Favorite Comfort Creator with Everyday Moments
  • Episode 051: Start Talking About Yourself in Your Content


Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)


Join me in the Reels Lab!

Love this conversation? Make sure to follow and subscribe so you never miss an episode.

Connect with me on Instagram!

...more
View all episodesView all episodes
Download on the App Store

Good Content with Shannon McKinstrieBy Shannon McKinstrie

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

146 ratings


More shows like Good Content with Shannon McKinstrie

View all
Earn Your Happy by Lori Harder | YAP Media

Earn Your Happy

2,785 Listeners

Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

Build Your Tribe | Grow Your Business with Social Media

2,620 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,451 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,591 Listeners

The Mind Your Business Podcast by James Wedmore

The Mind Your Business Podcast

1,645 Listeners

The Chalene Show | Diet, Fitness & Life Balance by Chalene Johnson

The Chalene Show | Diet, Fitness & Life Balance

7,249 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,084 Listeners

The Marie Forleo Podcast by Marie Forleo

The Marie Forleo Podcast

1,647 Listeners

Powerhouse Women by Lindsey Schwartz

Powerhouse Women

886 Listeners

Hustle Humbly Podcast by Alissa Jenkins & Katy Caldwell

Hustle Humbly Podcast

907 Listeners

The Jasmine Star Show by Jasmine Star

The Jasmine Star Show

2,611 Listeners

The Think Media Podcast by Think Media

The Think Media Podcast

810 Listeners

The Jamie Sea Show by Jamie Sea

The Jamie Sea Show

665 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,222 Listeners

Aspire with Emma Grede by Emma Grede | Audacy

Aspire with Emma Grede

671 Listeners