Is your website working for you… or against you?

In this episode, Jasmine shares a behind-the-scenes conversation with a friend who sold his company for $40M—and why his next big move depended on one thing: a website that actually converts.

You’ll learn:

• Why your website—not social media—is your most powerful digital asset
• 3 must-haves for building trust and driving leads
• How AI search (like ChatGPT) is changing how clients find you
• And the real talk Jasmine had with herself about updating her own site

If you’ve ever questioned whether your site is helping or hurting your business, this is your wake-up call.

Click play to hear all of this and:

[00:56] I sat down with a friend (who casually sold his biz for $40M 🤯) and helped him choose a content agency. What we discovered completely shifted how I think about websites.

[02:45] Same offers. Same ballpark pricing. But one website? It leaped off the screen. I’ll tell you why.

[04:36] We’re talking clear messaging, strong copy, and design that feels like a whole vibe. This is what separates a ‘meh’ site from one that makes people want to buy.

[06:31] This one agency’s website had us pre-sold before a single sales call. Imagine what that could do for your business.

[08:35] I had to take a hard look at my digital storefront—and ask: is this helping or hurting?

[10:40] Let’s break it down: copy, message, design. Plus how to stay visible as AI search takes over the way people find your biz.

Articles to Help Create Website Copy:

AI for Creatives: Boost Efficiency Without Losing Your Voice

Is AI Killing Your Website’s SEO? (A Deep Dive for Showit Users)

Listen to Related Episodes:

• How to Thrive in a Post-AI Economy with Amy Sangster

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

For full show notes, visit jasminestar.com/podcast/episode593