“Coach Aaron” Behunin works with CertainPath contractors on improving their businesses when he’s not traveling the country, training electricians on the advanced communications and sales strategies required to deliver a 5-star residential electrical service call every time.  Coach Aaron’s understanding of that process is rooted in his nearly 20 years in residential electrical service, as a Master Electrician and high revenue producing one, as well. He’s been implementing and perfecting the CertainPath system for his entire career.  Today, his training is in high-demand, and every class sells out. 

In this show, Aaron will share advanced sales tips and strategies residential electricians can immediately implement to put homeowners at ease, better educate them, and ultimately generate more revenue.  Among the topics Aaron covers is how to… 

• Build a strong mindset that allows you to win on every service call. 
• Make a connection and maintain a connection with the homeowner at the beginning and throughout a call. 
• Empathize and reassure the customer that you can alleviate their concern that day. 
• Gain control of the call immediately by setting proper expectations early. 
• Properly sell diagnostics in a way that both homeowners and electricians understand. 
• Always gain the ability to perform a safety inspection on every call. 
• Ask discovery questions to unveil what customers are thinking about potential repairs and upgrades to their home. 
• Educate homeowners on the risks and rewards of any potential repair needed in the home. 
• Dramatically increase your electrical club membership sales with some tangible steps. 
• Properly transition from a ceiling fan call to a panel change-out opportunity.  
• Overcome objections like, “I think I need to get other bids.” 

Plus, Aaron shares how the trades saved his life; why training must become a part of your company culture; how to actually make training fun; and why you should stop role-playing and instead do skills practice… (Because it’s easy, and I like it!) 

Show Notes 

The Successful Contractor Podcast is a part of the CertainPath family.  CertainPath builds successful home service businesses—and has for 25 years.  We do it by providing contractors with a proven path to success, professional coaching, software solutions, and a member community of 1,100+ strong. Doubling your sales, with a 20% net profit, and an inspiring company culture is ALL possible.  Let us show you the way.  

With CertainPath, Success is Made Certain.  

Visit www.mycertainpath.com for more information.  

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