Catch the final video in James and Ezra’s 5-part review of SuperFastBusiness Live 11.

In the video:

00:43 - What to wear on stage

01:50 - Velvet ropes and carousels

02:19 - A high-level mindset

03:57 - What social media is now

04:36 - Lessons from a master

05:32 - The most popular speaker

06:58 - Want to hang out?

The talks discussed are available on video inside SuperFastBusiness membership

Download the PDF transcription

Part 1 of the series

Part 2 of the series

Part 3 of the series

Part 4 of the series

Transcripion:

James: So welcome back to this series. If you haven't heard the beginning of this series, please go back and listen to the first episode.

Ezra: What we've been doing is just going over the experience of being at SuperFastBusiness 11, kind of what happened, what each speaker talked about, a little bit of a recap.

James: Yeah, so if you were thinking of coming to the next one, number 12, in Manly next year, whenever you're watching...

Ezra: When is that one?

James: It's on March 16 and 17th.

Ezra: March.

James: Yeah, March. Then you'll get a feel for what it's like. All the videos are being loaded inside SuperFastBusiness membership, you can watch every one of them, they're amazing, they're fully transcribed, and you get the audio version as well. They're all being uploaded over the next few weeks.

So, Matthew Kimberley talked about booking yourself solid.

A question of outfit

Ezra: Matthew Kimberley was dressed really sharply, I thought, I was like, I'm a fan of presentation, you know, of really being deliberate about how you come off and stuff, as you can tell, right? (Laughs)

James: He had a little waistcoat...

Ezra: I thought he was great, man, I thought he really presented well.

James: I think it's good to be comfortable.

Ezra: Yeah, I agree.

James: Whatever you want to wear is fine. If I got up in a suit...

Ezra: It's to be deliberate.

James: Yeah. If I got up in a suit, my audience are going to say...

Ezra: You know, you're not a suit guy.

James: ..."Who are you kidding?"

Ezra: You're not a suit guy.

James: Used to be.

Ezra: Yeah.

James: I've worn enough suits. Basically, most people who like wearing suits a lot now never had a proper job. And so it's exciting.

Ezra: I scooped ice cream for a while.

James: Right. But I wore suits from the time I was like, 10...

Ezra: I hear you.

James: ...through to like, 8 years ago.

Ezra: I was never forced to wear a suit.

James: No. I was forced to wear suits for decades, so I've had my suits.

Anyway, the thing I liked most...

Ezra: We ought to try: Audience,

A quick recap of what else happened at SuperFastBusiness Live 11.

In the episode:

00:14 - A little recap

00:40 - This should be your mission for content marketing

01:55 - Shoot, move, communicate

02:35 - Stop trying this

03:19 - A case study

04:05 - Every successful enterprise starts with this

04:43 - Invest in the BIG FOUR

06:45 - This is powerful

07:40 - Here’s an advanced tip

08:04 - What if you were awesome

Watch the replay of all presentations inside SuperFastBusiness membership

Download the PDF transcription

Part 1 of the series

Part 2 of the series

Part 3 of the series

Part 5 of the series

Transcription:

James: Welcome back to our series about SuperFastBusiness Live 11. A little recap, we are going to do the rapid fire round now.

Ezra: Yeah. This is sort of like, let's just clean it up, let's cover everything else that was talked about at the event, bring it to a close.

James: Yup. And mostly because the surf is so damn good today.

Ezra: I want to get out there.

James: Really. We’ll have to take this screenshot.

Ezra: I got that drone footage from Moriarty that we could put in here.

James: I've got it too. It's glassy, it's three foot, it is amazing. So, rapid fire round. Are you ready?

Ezra: I'm ready. Let's do it.

Content marketing

James: Content marketing from Darren Rowse. You've got to know your readers.

Ezra: Phenomenal session.

"Change your readers."CLICK TO TWEET

James: Great presentation. The whole point was, change your reader. That should be a mission with your content marketing. Like with this content, we hope that between the beginning of this series and now, you've got some good ideas to be inspired.

Ezra: He had a graph. A/B. Where are they now? Where do you want them to go? How are you taking them there. I think it's the same thing when you're writing sales copy for a product. What is the pain they're feeling now and how does your product solve that? What are the ownership benefits? How are they going to be different once they've consumed or purchased that product?

James: And he mostly highlighted the fact that we can go deeper with our content, and we should polish and enrich our content. So we put embeds, we edit more, we think about which angles we're taking.

Ezra: Idea phase.

James: Yeah, we inform people, we inspire people, we interact with people more. You've got to see this replay.

Ezra: It's in SuperFastBusiness membership.

James: It's in SuperFastBusiness membership.

Ezra: Good points on content creation if you're struggling with it. Don't try to do it all at once. Come up with your ideas in one session then start the creation and create content in another session then go back and edit in the third session.

Hear two inspiring stories of business success in Part 3 of the SuperFastBusiness Live 11 summary.

In the episode:

00:48 - What the PE Geek realized

02:01 - Look for these customers

02:48 - A simple sales tool

04:02 - Stop doing this

06:02 - IM strategies for a non-IM niche

06:41 - Have some fun

07:50 - In a nutshell

08:09 - An unexpected speaker

09:59 - Everything starts here

See the complete event presentations inside SuperFastBusiness membership

Download the PDF transcription

Part 1 of the series

Part 2 of the series

Part 4 of the series

Part 5 of the series

Transcription:

James: Welcome back, James Schramko here with my good buddy Ezra, looks a little bit like Jesus, Firestone.

Ezra: Jesus Firestone, hey.

James: Some people get offended by that.

Ezra: Do they?

James: But I can see the resemblance.

Ezra: Well, people take religion very seriously, to the point where we’ve talked about doing a religion show for a long time. And we did a sex show.

James: Before we did religion.

Ezra: Before we did religion. If you haven’t listened to it, ThinkActGet.com, Episode 27, I want to say. My mother comes on the show, and we talk about sex. It’s pretty wild. It’s a good show.

James: We also talk about bananas. In a separate episode.

What Jarrod Robinson shared

So I want to talk about what Jarrod shared.

Ezra: Not bananas, not related to sex, OK? It was like, bananas… let’s talk about what Jarrod said.

James: Jarrod, he’s just such a great guy, and he was working so hard as a PE geek. We mentioned him on a previous episode.

Ezra: The amount of things that guy had done. He did like...

James: Yeah, he was ready to write "A Hundred-Hour Work Week: How To Kill Yourself Early." He had t-shirts, soundtracks, software...

Ezra: He had software, he produced a CD.

James: This guy will set up a business in like, half a day. He's super bright, really good go-getter.

Ezra: And I would say, hearkening back to our last episode, we'll link to it, the exact problem of doing too much and not doing one thing deep enough.

James: Oh, broad. Broad, not deep. I said "Mate, I think you need some help." So we worked out his effective hourly rate, and it was like, $5 an hour. Basically the formula is, how much you make in profit divided by the time taken to get. And I said, "Get out of the classroom, bro, it's low-paid work, and you can leverage and impact more people." And he said, "Oh, but I can only have a certain amount of people in my classes." And I said, "Nonsense, you can have plenty more than that." And he did, and he realized that this actually worked.

See what experts had to say about productivity and paid memberships at SuperFastBusiness Live 11.

Video highlights:

00:20 - What made the event great

01:42 - Onboarding tips from Andrew Lock

02:51 - Recurring income is where it’s at

04:08 - Are you making this membership mistake?

05:10 - Rules of membership success

06:14 - The myth of multitasking

07:41 - In the business of distraction

08:16 - The 2 lists you need

Get access to all the event talks and more business resources inside SuperFastBusiness membership

Part 1 of the series

Part 3 of the series

Part 4 of the series

Part 5 of the series

Download the PDF transcription

Transcription:

James: James Schramko here, welcome back to our little series, where we're talking about SuperFastBusiness Live 11 highlights. Got my good friend Ezra here.

Ezra: It was a great event. I mean, it really was. It was like, it was really great. I mean, I should come up with a better word to describe it.

James: That's like if you ask a kid, "How was school?"

Ezra: It was great.

James: Great.

Some great things about the event

Ezra: I'll tell you what it was. It was engaging, it was dynamic, it made you feel, it made you think.

And one of my favorite things about going to an event — whether or not the content is good, is taking the rest of my life, putting it on hold for a few days, and really just diving into the business world. I find that there's a space that opens, that allows me to go deeper in my thought process for business, because I'm not being confronted by my daily life.

James: For me, it happens as soon as I get on the ferry heading to the airport, and then I'm on the airplane, I'm listening to conversations, I'm getting new perspective, I'm looking at magazines, sometimes watch a video...

Ezra: And that's not to say that your event wasn't phenomenal, because it was, and even when people weren't talking about e-commerce, I was getting ideas for things I could use and leverage in my e-commerce business.

James: I would say the thing that's most different about my event is that the experts who are in every session, and there's no one in the hallway, when we're in the room.

Ezra: Everyone is consuming.

James: Everyone. And they're taking as many notes as the others.

Ezra: You know, one of the — I don't know when we're going to get to this, or if I'm going too early, but one of the speakers, Andrew Lock actually, what's up dude? I became buddies with him, I like this guy. One of the relationships I made was with him, it was fun. We went and ate at the gluten-free place, and we drank coffee, it was adorable. But one of the things that he was talking about...

James: What is adorable is that you call that shop by its coffee brand and not the name of the shop.

Ezra: Yeah, I always thought that was the name.

James: Oh, it's hilarious.

Ezra: Will and Co. (Both laugh)

Find out what took place at the start of the SuperFastBusiness 11 live event.

In this video:

00:18 - Who was at the event

01:41 - What to do less of

03:30 - Do more of this

05:00 - 3 steps to good SEO

07:00 - A story that can make men cry

08:10 - A proven storytelling arc

Missed the event? It’s all on video inside SuperFastBusiness membership

Part 2 of the series

Part 3 of the series

Part 4 of the series

Part 5 of the series

Download the PDF transcription

Transcription:

James: James Schramko here, welcome to this little video, where we're talking about SuperFastBusiness Live 11, the recap. And Ezra's here.

Ezra: What actually happened? It's sort of like, behind-the-scenes behind the scenes.

Who was there?

James: Behind the scenes. So it's important to know who we had at the event. We had intermediate to advanced marketers, it's a really important context to put to it, and a few world-level experts.

Ezra: You know, I keep saying this, that one of the things I'm so impressed by is the sort of level of the community. You never run into a community where that many people are that advanced.

James: A lot of some have kept coming to the event, and actually a member of mine gave me this idea. In the beginning, I thought I'd put on an event and people would come, and then the next year I would sell the event and new people would come. Wrong.

I actually thought about like professional accounting, professional legal.

Ezra: It's really changed fast.

James: They have to keep education, and so now it's totally framed as keep coming along, and the first hundred tickets for this event sell within SuperFastBusiness membership on the first day.

Ezra: Amazing.

James: When we release the tickets, just to give you some context.

Ezra: A high level group of people, you know, people who are 6 figures and above, a lot of them, you know?

James: So we thought maybe we'd just cover one key point from each of the experts, just a little bit of a grab bag of what was there.

Ezra: What's a — a grab bag is a thing?

James: A grab bag is kind of like if you just grab into the bag and take...

Ezra: Whatever you get?

James: Like a lolly bag at a party, we're going to give you some lollies.

Ezra: It's going to be a lolly bag.

James: It's not a full meal, we can't give you a 2-day event, word for word replay.

SEE ALSO: SuperFastBusiness Live Review, Increase Your Learning ROI At Live Events

Ezra: Right.

James: Because it will take two days.

Ezra: But we can give you a lolly bag event.

James: Yeah.

Ezra: Recap of an event.

Less of some things