Ed Dale shares copywriting wisdom from the legendary Gary Halbert.

In the video:

04:53 - All roads lead to Gary Halbert

07:56 - Every market is a market

09:33 - The best possible business plan

11:00 - Ed Dale versus Candy Crush

12:50 - Crack cocaine for florists

16:00 - Pain relievers and gain creators

19:52 - What does Kolbe say about you?

20:55 - Collecting "wow" facts

21:48 - Thinking like a beginner

23:29 - The power of constraints

25:40 - The foreskin of an albino seal

26:58 - Separate creation from editing

29:57 - The vomit draft

30:55 - What great artists do

31:52 - Where the magic happens

38:12 - Never do this

42:22 - Some 21st century Halbert

44:07 - There's more than one front door

46:55 - You need this kind of endorsement

49:06 - Is Periscope a waste of time?

50:21 - Gary would have adored this

All the event videos are available when you join SuperFastBusiness membership

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Transcription:

James: The next guest, I want to just really compound the point about going to events. You might recall that about 8 or 9 years ago I went across to Los Angeles for my first live event. Prior to that, I was sitting at home watching the sort of run out version of Traffic Secrets from John Reese, thinking, I know this, I know this, I know this, but I’m getting it years too late, and oh, I didn’t know that, I’ll do that. And then I doubled my online affiliate business. From this one tip from a video.

I thought, I have to go to the call face. I’ve got to get over to Los Angeles to this online event. I went to the event, and I entered a competition, and some of you know this story, but I’ll share it anyway. I entered this competition, and I won it, and I got to share with the audience all this training (I didn’t know a single person there) share with the audience how I won the competition. So it was the first time I spoke at a big event like that, it was about 550 people, in America.

And then I got to join the group called Mavericks, and from there I met guys like Tim and also Brad Fallon and Buck Rizvi. And through Brad Fallon, built up a relationship, and I met other friends who you know that I’m friends with now, like Dean Jackson, etc. And when Brad Fallon got a speaking gig in Australia with Universal Events, then I said, “Hey, why don’t you ask them if I could speak too?” and he got me on the dance card, so to speak.

And then through that, I met John Carlton, and then we all went down to Ed Dale in Melbourne, and we went to a football match. So I sort of met Ed, John, and Brad, quite well, and then through John Carlton, he invited me to his event in San Diego, and I sat next to Bond Halbert at that event.

And Bond Halbert’s the son of Gary Halbert, one of the sons, and Gary Halbert, some say, was the world’s greatest living copywriter. And in a weird sort of related twist, Ed Dale had quite a lot of involvement with Gary Halbert, and I asked him, specifically, “Could he share that. What was it like, what did he learn working with the world’s greatest living copywriter?”

And when all my stuff got stolen recently in California, it was Kevin Halbert who came and picked me up from Hertz where I was in my little sarong, if you remember, and took me to Target, and we bought some jeans. It never felt so good buying jeans in Target.

Deliver more value and optimize user response for your automated webinar with advice from PE Geek Jarrod Robinson.

Podcast highlights:

00:54 - The series so far

02:45 - A hybrid approach

06:25 - Or you can do email

08:37 - Other options to choose from

09:56 - Getting them to stay

11:15 - More ways to optimize

12:26 - Too much follow up?

13:40 - They don’t have to buy

15:12 - There are other doors

17:46 - Wrapping things up

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Part 1 of the series

Part 2 of the series

Download the PDF transcription

Transcription:

James: James Schramko here, welcome back to SuperFastBusiness.com, and this is Part 3 of How To Use Automated Webinars In Your Marketing. Just quickly, if you haven't listened to Episode 1 or Episode 2, you need to go and find them right now. Just look for How To Use Automated Webinars In Your Marketing at SuperFastBusiness.com or on iTunes, and you'll hear Jarrod Robinson, my special guest. Good day Jarrod.

Jarrod: Hey, James, how are you?

James: Good, thank you. We'll be talking about why automated webinars are such a good idea, and how you actually do them. We're actually already up to the point now where you probably have a webinar running, and you're sending out some emails and stuff. In this particular episode, we're going to talk about more advanced stuff, so you really need to get the foundation for it, go back and listen to Part 1 and Part 2.

But for now, we're going to go into this final part of the series, and let's just imagine, Jarrod, that we've broken out our topic notes, we've brainstormed some things that people keep asking us, we've prepared a slideshow in 16 x 9 aspect, we've recorded it with some screen software, we were making sure we had the end in mind and that we taught somebody something really cool, we've asked them to go with our offer, and then once we recorded that we uploaded it into our media storage of choice.

We then set up our EverWebinar system with a registration page, with sessions and times, we put up a landing page using LeadPages or Thrive Themes, maybe using the webinar template that I've got on LeadPages.

And we've created a little ad with Canva and we drove some traffic to it and we gave away a PDF and we asked people on the thank you page to sign up for our online training session which you called "on demand," which is fantastic. And they registered, and that's sort of where we're at. We've got this thing in play, how do we fine-tune this amazing supercharger that we've built for our business?

Jarrod: Well,

Discover how to set up the funnel for your automated webinar and bring in your audience.

In this episode:

00:36 - Ready for this?

01:24- This page brings people in

02:46 - Same webinar, different times

04:25 - Why not 7 days a week?

05:12 - Points so far

05:56 - Getting your traffic

08:25 - The remarketing element

12:10 - Starting out simple

13:57 - Wrapping things up

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Part 1 of the series

Part 3 of the series

Download the PDF Transcription

Transcription:

James: James Schramko here, welcome back to our How To Use Automated Webinars In Your Marketing series. I've invited back my special guest Jarrod Robinson.

Jarrod: Thanks, James. Thanks for having me back.

James: Now, you recall Jarrod in Part 1, we talked about automated webinars and how magical they are, how they've been improving your business, what sort of show-up rates you've been getting, how you're helping more people without even having to be there, which is just amazing. And we talked about how you actually put together a webinar and load it up to the Internet. And we talked about software that we're using for that.

So if you haven't listened to Part 1, please go back and listen to Part 1. But for now, in Part 2, we're talking about how we do the landing page to register people for automated webinar, and we're going to then talk about how we drive traffic to that landing page and some of the funnel steps that are there. So are you ready to do this, Jarrod?

Jarrod: Absolutely, the best part!

Setting up registration

James: Alright, so we've loaded up our media to our Web server or video player of choice, we've gone into our webinar software, we've played around with some of the configurations, in this case we're using EverWebinar. So now we need to set up a registration page to bring people into the webinar. What are we going to be talking about today?

Jarrod: Absolutely. So, I mean the first thing that I tend to do is I go and reverse-engineer the actual webinar that I've done, and list out the key learnings that they can get from it.

"List out the key learnings."CLICK TO TWEET

And they become the bullet points that then will go on the landing page. And at this stage, you could use something like Thrive Themes, or you could use LeadPages to build out a quick landing page, or whatever other landing page creation tool that you use.

And the important part is that you make it very clear so that the person knows what they're about to get from the webinar, I think that's good practice. And you need a Register button. And the Register button is what they click on, which would then opens up the login form that EverWebinar gives you,

Discover how you can create more results-driven content with automated webinars.

Podcast highlights

01:07 - In this series…

01:53 - World-famous PE geek

03:28 - Scheduled, not live

05:39 - Any complaints?

06:19 - Why not just a video link?

07:32 - Advantages of automation

10:25 - From 0 to over 160 members

11:41 - Let’s get technical

13:20 - How it’s recorded

17:59 - The webinar software

18:47 - Covered so far

Seeking better ways to grow your business? Click HERE

Part 2 of the series

Part 3 of the series

Download the PDF transcription

Transcription:

James: James Schramko here. Welcome to SuperFastBusiness.com. Today, I have a special guest on the line. Welcome, Jarrod Robinson.

Jarrod: Hey, James! Thanks for having me again.

James: Always my pleasure. Thank you for speaking at SuperFastBusiness Live 11. You were very well-received. Great topic. One of the topics you talked about there has got a little bit of interest certainly in circles that I hang out in, and that is on the line of automated webinars. So we thought we'd put together a 3-part series, which is called “How To Use Automated Webinars In Your Marketing."

This 3-part series is going to take our readers and listeners on an adventure. We're going to start with part 1, which we'll cover today. We're going to be talking about why you might consider automated webinars, what's the best practice, how you actually prepare them. That will set us up for part 2, which is where we'll be covering the traffic and things like the ad creative and what sort of things you need to put on the pages and how you might stay in touch with people who register for the webinars. And then part three will be how we get the best out of it, how we automate it, we'll talk about topics like the chat and follow-up emails and what we can customize.

So are you ready to set off on this automated webinar adventure, Jarrod?

Jarrod: Ha-ha. Always. Absolutely.

A little background on Jarrod

James: Fantastic. Now just for a little bit of context Jarrod, you are the world's most famous and only PE geek.

Jarrod: Absolutely. Yeah. I couldn't have said it better myself. So I've been running a website for teachers. The nice tie-in between the SuperFastBusiness Live presentation and these automated webinars is basically around the fact that this is really relevant to my audience. I'm doing the thing that actually, really matters. I got rid of all the things in my business that were irrelevant. That's what the talk was about. One of the things that I sort of discovered that was really working was these automated webinars. I'm super excited to explaining how they work for me.

James: I think the important point there is that this works in a non-Internet market-ey niche, such as with teachers. That's an important distinction. Someone might be listening to this thinking, what about James? Is he using them? Well I'm currently setting them up with your help, Jarrod.

This series is kind of almost a self-serving checklist of the things that we've been doing and what we're about to do. So someone visiting SuperFastBusiness in the future might find themselves seeing this in action. But for now,

Discover how you can leverage other people’s content creation for your website or blog.

Discover how you can leverage other people’s content creation for your website or blog.