James Schramko Podcast

Episode highlights:

01:16 - Most people don’t like it

03:36 - Picking the right moment

06:30 - Delivering “aducation”

09:14 - The best type of audience

13:34 - What’s your call to action?

17:10 - Where the links go

18:55 - Commanding the ads

20:55 - On boosting videos

22:11 - What should your first video be?

23:59 - Summing it up

Get more smart marketing strategies inside SuperFastBusiness membership

Download the PDF transcription

Part 1 of the series

Part 3 of the series

Transcription:

James: James Schramko here from SuperFastBusiness.com. I am talking to my friend Tom Breeze from Viewability.co.uk. Welcome Tom.

Tom: Thanks James.

James: If you've just joined us, this is actually part two of a three-part series. It's the YouTube Advertising Tips series. In part one, Tom and I talked video advertising. We covered the different moments of where a customer might be at when they're on YouTube, and why YouTube is so powerful, and what types of options are available to you in terms of placement, and a little bit of ad strategy I guess we covered.

In this particular episode, part two, we're going to be going deep into the messaging. I'm going to hand over to Tom to just take us through some of the most important things regarding what you actually need to do in terms of picking your moment and so on.

Most people don't like seeing YouTube ads

Tom: Yeah good point. I mean I think that when it comes to running ads on YouTube, it's important that we understand that most people don't like seeing YouTube ads. I don't think anyone really gets up in the morning and thinks, I must make sure I watch more YouTube ads today because I love them so much. That never happens. [laughs]

James: I bet you do. I bet that applies to Tom.

Tom: Yeah, I do. Actually, do you know what, my son Milo has this knack at the moment of waking up at 4:45 in the morning and running through to our bedroom and basically just jumping on me and wants to get out for the morning. When it's really early, I reach over to my iPhone and get out, gotta go onto the YouTube app and try and type in Peppa Pig, which is basically a children's TV program that he actually really loves. When I typed in just the other day, I pressed Peppa Pig, pressed play, and then on your iPhone, you can do this special thing where you triple click the home button, which basically goes onto some cool guided access and locks the phone, so it carries on playing Peppa Pig but you can’t touch any controls.

This is a difficult thing to set up in the morning anyway at 4:45. I'm not in the best state to sort out my phone. But this one I did. I set it up for him and passed over but a pre-roll ad began. This pre-roll ad was this beautiful lady in bed, looks like she has the longest lie-in in the morning ever, and she looks completely refreshed. She was talking about how clean her sheets were and things. I was like this is the wrong time to be advertising to me. This is like, all I want to do is give Milo Peppa Pig and let him watch this. But instead, I have to sit through this pre-roll ad of this l...

James Schramko and Tom Breeze discuss the hows and whys of YouTube advertising.

In the podcast:

00:49 - A bit of background

02:01 - Why advertise on YouTube?

03:11 - Five moments to look at

06:10 - Kinds of YouTube ads

07:23 - Skip or watch?

09:20 - Getting started

12:13 - How competitive is it?

16:05 - Final thoughts for the episode

18:24 - What’s been covered

Level up your business strategies with expert help. Click HERE

Part 2 of the series

Part 3 of the series

Download the PDF transcription

Transcription:

James: James Schramko here. Welcome back to SuperFastBusiness.com. In this YouTube Advertising Tips series, I'll be speaking with my friend Tom Breeze from Viewability.co.uk, and we'll be covering all about YouTube advertising. We're going to go into stats, and we're going to have a look at the messaging and then we're going to break down some case studies. So welcome to the series Tom Breeze.

Tom: Thanks James. Good to be here.

James: So you're over there Tom in the UK, and I'm here in Sydney. Now we speak each week. We've been working a little bit together on your business, and I find it fascinating, in particular, how well you're going and the quality of your clientele. You're obviously doing something right.

Tom: Thank you. Yeah. It's been like four months or so. Just amazing results so far having worked with you. Yes, going very well. Very well indeed.

James: Now the core of anyone I work with is a great product. I saw you talking about your field and I recognized straight away, you are an expert in this field. And then I had a look at your client rolodex. You're working with some of the best in the industry. That's what I like about what you're doing there. I've asked you to come along to share some of these insights with our SuperFastBusiness audience.

So in this little series, part one, this one here, we're going to be talking about some stats, and why we'd be interested in using video marketing in our quiver so to speak and why in particular paid YouTube advertising. Perhaps you can run us through a little overview as to why this is so important to us.

Why is YouTube advertising important?

Tom: Yeah of course. I think that one of the things about YouTube especially when it comes to advertising is that I think there's a lot of stats to get banded around. Lots of people talk about how there's 3 billion views on YouTube every day, and how there’s, I don't know how many hours of upload everyday or every minute whatever it is these days.

But basically, a lot of people are using YouTube. I think gone are the days where people look at YouTube as a place where babies are laughing and cats are falling off sofas or whatever it might be. People are looking at it as a really serious place to be advertising now because it's where the eyeballs are.

So whenever anyone kind of like talks about YouTube ads with me, I very rarely talk about the stats and what they mean to people. I tend to look at why YouTube is just so powerful. I think that the main reason why I think it's so powerful is because when people are on YouTube, they're in a really motivated state. They're kind of looking for answers to their questions, they're looking for solutions to their problems,

More productivity tips, tools and ideas in this final episode of Productivity Using Google.

In the episode:

00:57 - Quick recap

03:17 - Are you missing out on Hangouts?

04:29 - Hangouts vs. Slack

07:29 - Power moves for managing emails

11:28 - 2 things to get out of your inbox

16:20 - Day-to-day inbox management

27:27 - Goodbye to Evernote

32:51 - Is simple enough?

34:34 - How attentive are you?

35:56 - Quick recap

Get smarter, earn more, live better. Join SuperFastBusiness membership

Download the PDF transcription

Part 1 of the series

Part 2 of the series

Transcription:

James: James Schramko here. Welcome back to the Productivity Using Google series. This episode, we're talking in more depth about productivity. Of course, I'm not doing this episode by myself. I brought back Peter Moriarty from ITGenius.com. Welcome Pete.

Peter: Hey James.

James: So, we have already covered quite a lot in this series. The first series was just getting to the basics of email and why it's such a good solution, and we talked about my journey from Outlook, and how it really freed me up and how it's a more professional solution, and it gets you off your server.

In the second episode, we went into a lot more depth into the other tools that come with the suite, Calendar, Drive, and Docs, and Sheets, and Forms, and we slightly touched on Hangouts and Sites. We might just delve into that just a little bit more. In this episode, we're going to be talking about some productivity ideas. How to use some of the tools to get an even more advanced output because now you've got a lot of these things in just one place, they're all one click away from your email account. They are probably going to cost you $5 per month per person in your business, so they're ridiculously low priced compared to some other solutions. I talked about how I'm not using tools like Dropbox so much anymore.

In this episode, I want to share why I moved away from Evernote, and how I'm using a Google sheet to replace most of the things that I was using Evernote for, and also, I want you to talk about Hangouts because I don't use them. I didn't like my experience with it. I want you to convince me why I'm making a terrible mistake or at least set me straight about that experience.

Let's start with Hangouts because the things that I found awkward were when people were trying to call me, I couldn't see them ringing, and I think it was trying to send it to my personal account and not the new business account, and I think I had to activate it, and it wasn't activated. And secondly, people in my team, we don't do video. I'm dealing with lovely people in the Philippines. They're very chatty and instant messagey. We're not video people.

And when it comes to customers, I've been using GoToMeeting for probably nine years. It's such a good solution allowing people to phone in and or to log in using their VOIP and share screens and things in real time, and it records.

Discover how to work across different locations and devices using some of the best features of Google.

Podcast highlights:

01:26 - Save time and make scheduling easy

04:45 - Easy storing and sharing of files

05:53 - Should you switch from Dropbox to Google Drive?

14:26 - Make the most of Google docs and sheets

21:34 - A simple system to use on a spreadsheet

22:34 - The biggest criticism of Google docs

23:13 - Do you need to make calculations?

23:54 - The power of Google forms

26:17 - A helpful tool that connects different cloud tools

29:12 - Just push that one little button

32:04 - Here’s an idea for using Google sheets

34:33 - In summary

For more business building concepts, join our thriving community

Download the PDF transcription

Part 1 of the series

Part 3 of the series

Transcription:

James: James Schramko here. Welcome back to SuperFastBusiness.com. You've arrived into episode two from our Productivity Using Google series. I've got back my special guest, Peter Moriarty from ITGenius.com. Welcome Peter.

Peter: Hey James. How are you doing?

James: I'm doing well. So if you haven't heard our first episode, we talked about Google Apps for Work. You should have that up and running by now. By this stage, you've got a professional email address for your business, you're enjoying some of the wonderful benefits of having an easy-to-search and well-organized email account, and you've also picked up a whole bunch of extra features.

In this episode, flexibility, we're talking about some of the cool stuff you get with your account that can further increase the productivity of your life and make business so much easier because you've got one solution that does so many things. So Pete, are you ready to dive into this?

Peter: I am super ready. I'm excited about this one.

Google Calendar features

James: Let's talk about Calendar because schedule is something vitally important to entrepreneurs and team members. What sort of features are we getting with Google when it comes to the Calendar? In my case, I was using iCal and then one of the hugest innovations, I don't know if that's actually a word, one of the most important changes that I had in my business was to get onto a scheduling tool. I use Schedule Once, and it talks to Google Calendar. But I did find that I was able to find the Google Calendar talk to my iCal. So as long as I put things in my Google Calendar, it will actually push notifications to my phone. So it doesn't mean you can't use other tools because a lot of them talk together.

Peter: Yeah. The real power of Google Calendar comes out when you start working with a team. Obviously, if you're on a Mac and you're a Mac person, you can use Apple Calendar and using their iCloud server, it'll synchronize to your phone. That's fantastic as a consumer product but when you start to add other team members into the mix, it gets a little bit messy. Sometimes, invitations get lost. You might get out of synch with your calendars and miss appointments, that kind of thing.

If you've worked in a corporate environment before,

Discover how Gmail can dramatically improve the way you manage your work emails.

Podcast highlights:

00:46 - In this series...

01:21 - From Outlook to Gmail

03:12 - Advantages of the switch

6:27 - A couple of big tips

8:07 - The search king

13:46 - Have this switched on

15:12 - Intelligent filters

18:19 - The wrap-up

20:05 - What you can do

Change the way you run your business with more expert ideas. Click HERE

Download the PDF transcription

Part 2 of the series

Part 3 of the series

Transcription:

James Schramko here. Welcome back to SuperFastBusiness.com. It's my great pleasure to introduce our special guest from ITGenius.com. Welcome Peter Moriarty.

Peter: James, thank you so much for having me. I appreciate you inviting me on.

James: Now we speak every week because I help you out with things in your business. Your business focuses particularly on helping people be more productive and especially using Google products. So we're going to be talking about three different elements in particular over this series.

The first episode is going to cover email. The second episode is going to cover the flexibility of using some of the Google products, and the third episode, we're really going to get into productivity and to see how we can make our business more productive.

I'm really excited about this series because I've been through this change with my own business, and it first started probably about six years ago. I think I switched from Windows to Mac. That put me in the situation where I now had to decide, where do I go from Outlook. Of course, most Windows computers operators are going to be using Outlook. Outlook is a pretty strong, powerful program. I was well and truly indoctrinated into it having used it in my last job as well.

So I got to this point where there wasn't really a simple Outlook for Mac situation to take on. I made the big switch to go to Gmail. I've got to tell you Pete, it was actually a lot harder than I thought in the beginning because of the way that they're so different. Maybe we could highlight a couple of the differences and then I can let you know what happened.

Outlook vs. Gmail

Peter: Yeah. There certainly are some differences. Outlook is very popular in the corporate world and also I guess in the small business world. The big shift that's been happening over the last five to 10 years is that consumerization of technology, and that includes business technology, so you’ve seen players like Dropbox and Evernote come in, and all of a sudden, small business owners and employees working in businesses have productivity tools that don't need an IT guy to set them up and run them. They're able to just be installed all by yourself, and you can send a Dropbox link with some photos to Mum or to Grandma, and they can probably work out how to go to Dropbox.com, and download it, and install it.

Google came along, and they created this thing called Gmail, which was initially a consumer product, but it's now making the jump into small business and also into the enterprise as well. So lots of changes coming in that kind of space.

Discover how to structure your email autoresponder sequence using the art of storytelling.