Jamie Genevieve is a makeup artist, digital creator, social media superstar and now a brand creator with the launch of makeup line Vieve.

Just nine years ago Jamie was working on-counter in a busy department store in Glasgow selling cosmetics and giving in-store makeovers. She quickly earned a reputation for being highly skilled but also incredibly warm and friendly and was usually booked solid from the time the store opened until it closed its doors. This warmth easily translated onto video, both YouTube and instagram, where Jamie began to share makeup looks, tutorials and more with her followers quickly numbering in the millions - she currently has 1.4m followers on instagram and just under a million on YouTube.

The last nine years have seen huge successes and career highs, including a collaboration with MAC where she created her own lipstick shade as well as Jamie's online community of fans including celebrities including Drew Barrymore and Rihanna. Jamie adds another huge success to the list with the launch of her own brand Vieve, a project that's been in the works for two years.

In this conversation, Jamie and I discuss:

• The story of her incredible journey from department store beauty counter to beauty brand owner.
• How her beauty counter beginnings shaped her story and what came next.
• How she translated her makeup talents to online tutorials and social media.
• Why she'd definitely ambitious but need a little nudge from the people close to her from time to time.
• How she came to create the brand Vieve and why it was always her dream to have her own makeup line.
• Why how make up makes you feel is just as important as how it makes you look and much more...

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