Just the Good Stuff

Jason Karp - Founder & CEO of HumanCo and Co-Founder of Hu

Listen Later

#73: In this episode we sit down with Jason Karp the Founder and CEO of HumanCo - a mission-driven holding company that invests in and builds brands focused on healthier living and sustainability. In addition to HumanCo, Jason is also Co-Founder of Hu (pronounced "Hue" as in "Human" and known for its award-winning organic chocolate), one of the fastest growing snacking companies in the U.S. Hu was sold to Mondelez International in January 2021. Prior to Hu, he was the Founder, CEO and CIO of Tourbillon Capital Partners, an investment fund that managed over $4 billion.

 

Here are some of the topics we discuss in the episode:

  1. Background on Jason and his health and wellness journey
  • The birth of Hu and how they got into the chocolate business
  • Challenges of building the Hu CPG brand
  • Tips for working with spouse/family members or really just great practices for business/relationships
  • The *iconic* acquisition of Hu Products
  • The distinction between brand awareness v brand equity
  • Jason breaks down his newest endeavor: HumanCo
  • A shift to focus on ingredients good for the consumer instead of the bottom line
  • Food trends that Jason to be excited about

    • + SO much more! 

     

    For more from me, I'm over on IG @rachLmansfield, tiktok @rachLmansfield and rachLmansfield.com

     

    ...more
    View all episodesView all episodes
    Download on the App Store
    Just the Good StuffBy Rachel Mansfield
    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    829 ratings

    More shows like Just the Good Stuff

    View all
    Fertility Friday | Fertility Awareness Mastery for Women's Health Professionals by Lisa Hendrickson-Jack, FAE, HRHP

    Fertility Friday | Fertility Awareness Mastery for Women's Health Professionals

    797 Listeners

    Well-Fed Women by Noelle Tarr

    Well-Fed Women

    1,361 Listeners

    The Skinny Confidential Him And Her Show by Lauryn Bosstick and Michael Bosstick / Dear Media

    The Skinny Confidential Him And Her Show

    14,975 Listeners

    Well with Arielle Lorre by Dear Media, Arielle Lorre

    Well with Arielle Lorre

    4,065 Listeners

    Be Well by Kelly Leveque by Kelly Leveque

    Be Well by Kelly Leveque

    1,397 Listeners

    Culture Apothecary with Alex Clark by Turning Point USA

    Culture Apothecary with Alex Clark

    14,418 Listeners

    Realfoodology by Courtney Swan

    Realfoodology

    1,551 Listeners

    Just Ingredients by Just Ingredients

    Just Ingredients

    2,191 Listeners

    The Dr. Shannon Show by Dr. Shannon Ritchey, PT, DPT

    The Dr. Shannon Show

    1,074 Listeners

    The Wildly Capable Show by Liz and Joey Haselmayer

    The Wildly Capable Show

    515 Listeners

    Pursuit of Wellness by Mari Llewellyn & Pursuit Network

    Pursuit of Wellness

    2,689 Listeners

    Wellness Her Way with Gracie Norton by Dear Media

    Wellness Her Way with Gracie Norton

    601 Listeners

    The Wellness Process by Dear Media

    The Wellness Process

    344 Listeners

    Grounded Wellness by Primally Pure by Primally Pure

    Grounded Wellness by Primally Pure

    187 Listeners

    The Dr. Brighten Show by Dr. Jolene Brighten

    The Dr. Brighten Show

    122 Listeners