In today’s bonus episode of the podcast, Jeff is joined by a special guest with a very special interview and announcement. Kathy Schweitzer is an individual who has made a huge impact on many lives in real estate, and in Jeff’s own journey. She took a chance on him at 19, developed him at a really high level, and helped him go from salesperson to CEO. 

Kathy led one of the most successful real estate offices in Detroit, and has coached some of the most successful top producers and leaders in the business. She’s truly a force to be reckoned with, and in this episode, she talks about her real estate career, how she crossed paths with Jeffs, her insights on leadership and what’s next for her.  

We’re excited to announce that Kathy is joining Live Unreal Companies as Director of Sales. Having Kathy onboard is really special, and today you’ll hear how all this came about, and why we can’t wait to work with her! 

We also discussed;

• How to retain talent when the competition can put more money in an agent’s pocket

Quotes 

Part of being a good leader is your ability to adapt to the people you lead. -Kathy Schweitzer

Key Points 

1. It’s not always the company that gives an agent the most money that retains talent. People want to be in an environment where they feel good. Of course they want to earn money too, but that’s a byproduct of being in the right environment and the attitude it cultivates. 

2. As leaders, we have to adapt to the people we work with, instead of them adapting to us. We have to accept that not everyone will share our exact approach and enthusiasm, so we have to be versatile and flexible and meet them where they are. 

3. The agents who love the hunt and would go after expired listings all day tend to ignore their past clients and sphere of influence. Whatever lead generation method we use, we still need to have our sphere and past clients being nurtured at the same time.