"We're not even talking about the barriers of having a plant-based company. There are still so many countries that they don't even support plant-based innovation, for every Israel and Singapore that's making leaps and bounds, there's a France that's trying to push a meat diet. So, to be in an industry that is here to disrupt the mainstream and is here to disrupt a lot of what people hold dear, that's a lonely journey.

We need to make the effort to drive the conversation in the direction that we want it to go, because if we're not actually making the effort to build this path in this direction, it's going to default to the status quo and we know what the status quo is. So, we need to push against that." – Jennifer Stojkavic

Jennifer Stojkovic is the founder of Vegan Women's Summit (VWS).

Jennifer built her career as a community relations leader for the world's largest tech companies in San Francisco. During her career in tech, Jennifer became increasingly interested in blending her passion for change in the food system with her experience and network in Silicon Valley. In early 2018, Jennifer launched a "Future of Food" series of partnerships bringing together CEOs and founders from leading tech brands, including WeWork and Airbnb, with emerging CEOs from the burgeoning food tech industry to establish food as the "Tech 2.0".

Quickly, Jennifer became aware of the inequities facing female founders in the food tech industry — and the unfortunate parallels drawn from the same experiences she has combatted in her career as a woman at the intersection of tech and politics in the Valley.

Drawing on these experiences, Jennifer launched VWS in early 2020 with a sold-out global conference, the Vegan Women Summit. Focused on building equitable and diverse representation of women leaders from around the world and partnering with major tech brands, VWS is the world's first events and media organization dedicated to empowering, educating, and inspiring women to bring compassion to their careers. With a thriving, fast-growing community of energetic female leaders around the world, VWS features programming with the world's leading vegan CEOs, celebrities, investors, Olympians, and more.

In December, VWS launched VWS Pathfinder, the world's first female founder summit and pitch competition dedicated exclusively to plant-based innovation.