In today's episode I'm chatting to Liz Wilcox, an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their "magic" and turn it into emails that people want to read and (more importantly) purchase from.

Topics Discussed:

• Liz's story
• How to choose the best email platform for YOU
• The secret behind increasing your open rate - hint it's not just your subject line
• Why you need people to reply to your emails
• How to get people to reply
• Subject lines and how to optimize them
• Adding personality to your emails
• Embracing being the face of your biz
• How to stand out from your competition
• 3 tips to increase your open rates
• How not to be predictable
• Storytelling vs. documenting
• How often should you really be sending out emails
• Unsubscribes and what you need to know
• Segmenting your email list
• Improving deliverability
• Red flags you may be unintentionally sending
• One book Liz recommends

If you're looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You'll get my eyes on your business every single week, as well as lots of 1:1 support and will join a community of jewelry business owners all scaling their businesses together.

I've helped jewelry business owners from around the world, from those who are just starting out, tho those making multiple six-figures, build solid foundations in their business, find clarity, implement systems and proven growth strategies, and hit big goals, and I want to help you do the same. Learn more here: jewelrybusinessacademy.ca

P.S. I love connecting with you on your entrepreneurial journey! Join me on Instagram: robynclarkcoaching

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LINKS MENTIONED:

Website: https://lizwilcox.com

Instagram: https://www.instagram.com/thelizwilcox/

Book: Real Artists Don't Starve: Timeless Strategies for Thriving In The New Creative Age by Jeff Goins

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It can feel so frustrating when you launch a dreamy new jewelry design or collection, and just don't see the sales you were anticipating. I'm diving into why this happens, and how to set yourself up for success when you next launch!

You'll learn:

• How to identify why your launch was ineffective
• Relaunching designs
• Building the know, like, trust factor
• Hitting different buyer types before a launch
• How your collection will impact your launch

Website: https://jewelrybusinessacademy.ca/

Join me on Instagram: robynclarkcoaching

If you're looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You'll get my eyes on your business every single week, as well as lots of 1:1 support and will join a community of jewelry business owners all scaling their businesses together. Learn more here: jewelrybusinessacademy.ca

Today I'm chatting to Julie Sloan, the Founder and Designer behind Inspired Jules, a jewelry brand that celebrates women and sisterhood. This episode is extra special as Julie has been a part of the Jewelry Business Academy for a few months and is sharing the lessons she's learnt in the first two years of business.

Topics Discussed:

• Julie's Story
• Transitioning from a corporate career
• Introducing permanent jewelry into your collection
• Julie's experience in the JBA
• The biggest lesson Julie has learnt in the JBA
• Win's Julie has celebrated
• Moving through different seasons of business
• Julie's advice to jewelry business owners

If you're looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You'll get my eyes on your business every single week, as well as lots of 1:1 support and will join a community of jewelry business owners all scaling their businesses together.

I've helped jewelry business owners from around the world, from those who are just starting out, tho those making multiple six-figures, build solid foundations in their business, find clarity, implement systems and proven growth strategies, and hit big goals, and I want to help you do the same. Learn more here: jewelrybusinessacademy.ca

P.S. I love connecting with you on your entrepreneurial journey! Join me on Instagram: robynclarkcoaching

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LINKS MENTIONED:

Website: https://inspiredjules.com/

Instagram: https://www.instagram.com/inspired.jules/

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In today's episode, I'm chatting to Augusté Chocianaite, a professional jewelry photographer and creative agency owner who specializes in in minimal, natural, organic, and timeless imagery creation.

Topics Discussed:

• Taking high-impact yet simple photos of your jewelry
• Using natural lighting
• How to take photos that sell your jewelry
• Integrating your brand story into your photos
• The key elements to taking aesthetic + authentic brand photos
• The different types of photos you need on your website
• How to take lifestyle jewelry photos at home
• How to take good selfies that show your jewelry well
• How to get rid of reflections
• The best props you need to create stunning photos
• How your iphone cover impacts your photos
• What you need to know before using tripods
• Things to avoid when shooting earrings on a model
• How to take good flat lay photos
• Moodboards
• The biggest mistakes you're making on your website
• Studio lighting and what you need to know
• Taking good photos with your iphone
• How to choose a good jewelry photographer
• Recovering from burnout

If you're looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You'll get my eyes on your business every single week, as well as lots of 1:1 support and will join a community of jewelry business owners all scaling their businesses together.

I've helped jewelry business owners from around the world, from those who are just starting out, tho those making multiple six-figures, build solid foundations in their business, find clarity, implement systems and proven growth strategies, and hit big goals, and I want to help you do the same. Learn more here: jewelrybusinessacademy.ca

P.S. I love connecting with you on your entrepreneurial journey! Join me on Instagram: robynclarkcoaching

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LINKS MENTIONED:

Website: https://www.chocianaite.com/

Discount: ROBYN20

Instagram: https://www.instagram.com/chocianaite/

Book: The 4-Hour Work Week by Timothy Ferris

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The people you interact with on a daily and weekly basis are impacting your business building journey, either positively or negatively. They have a much more powerful affect on us that we may recognize, and today I'm diving into how and why the people around you will impact your business building journey, and how to make sure you're setting yourself up for success.

You'll learn:

• Why the people around us have such a powerful impact on us
• What qualities in people are beneficial to be around as a business owner
• The most effective way to set youself + your business up for success
• How to increase your motivation levels effortlessly

Website: https://jewelrybusinessacademy.ca/

Join me on Instagram: robynclarkcoaching

If you're looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You'll get my eyes on your business every single week, as well as lots of 1:1 support and will join a community of jewelry business owners all scaling their businesses together. Learn more here: jewelrybusinessacademy.ca

Today I'm chatting to Amanda Esposito, a full time teacher turned full time entrepreneur. Amanda is the Founder and Designer behind Northern Tides Studio, and this episode is extra special as Amanda is a member of the Jewelry Business Academy. Amanda has her jewelry in over 75 stores across the US and is sharing the lessons she's learnt over the first few months of business.

Topics Discussed:

• Amanda's story
• Learning the business side of running a business
• Selling a product vs. a feeling
• How Amanda's content has changed over the past year
• From being salesy to being authentic
• Running your business like a biz vs. hobby
• Why Amanda embraced support on her business building journey
• The biggest lessons Amanda has learnt in the JBA
• Reducing work hours from 12 hours to 4 hours per day
• How the JBA has shifted Amanda's focus onto revenue driving activities
• Boundaries + how they've impacted Amanda's energy
• Embracing being the face of her brand
• Wins Amanda has celebrated since joining the JBA
• Amanda's experience in the JBA
• Advice for new biz owners
• Building you business at your own pace
• Feeling the fear and taking action anyway

If you're looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You'll get my eyes on your business every single week, as well as lots of 1:1 support and will join a community of jewelry business owners all scaling their businesses together.

I've helped jewelry business owners from around the world, from those who are just starting out, tho those making multiple six-figures, build solid foundations in their business, find clarity, implement systems and proven growth strategies, and hit big goals, and I want to help you do the same. Learn more here: jewelrybusinessacademy.ca

P.S. I love connecting with you on your entrepreneurial journey! Join me on Instagram: robynclarkcoaching

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LINKS MENTIONED:

Website: https://northerntidesstudio.com/

Instagram: https://www.instagram.com/northerntidesstudio/

Facebook: https://www.facebook.com/northerntidesstudio?_rdc=1&_rdr

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In today's episode I'm chatting to Jessica Totillo Coster, an ecommerce and email marketing strategist for scrappy entrepreneurs all about the six email automations every jewelry business needs. Jessica is the Founder of e-Commerce Badassery and the host of the e-Commerce Badassery Podcast and she helps business owners make more money by teaching them how to grow their profit, traffic and sales in their online store.

Topics Discussed:

• Fluffy vs. revenue driving tasks
• Being intentional in your marketing
• Re-creating campaigns around key products
• The value of repetition
• The best e-commerce platform
• Optimizing your website
• Key products to include on your home page
• The customer journey through your home page
• Cross-sells and up-sells
• Passive vs. active selling
• Interrupting your customers shopping experience to drive more sales
• Product photography for your website
• The Jam Experiment
• Limiting choice to drive sales
• How to help your customer make a buying decision
• The key component you NEED to automate
• Why email marketing is so valuable
• Using Klavio to drive sales
• The 6 key email automations every business owner needs
• Content to include in your welcome series
• Connecting with your customers
• Why you WANT to repel some people
• Salesy vs. value based email content
• Helping customers work through mindset blocks
• How to understand what your customer struggle with
• What your reviews are telling you
• The one book Jessica recommends all biz owners read

If you're looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You'll get my eyes on your business every single week, as well as lots of 1:1 support and will join a community of jewelry business owners all scaling their businesses together.

I've helped jewelry business owners from around the world, from those who are just starting out, tho those making multiple six-figures, build solid foundations in their business, find clarity, implement systems and proven growth strategies, and hit big goals, and I want to help you do the same. Learn more here: jewelrybusinessacademy.ca

P.S. I love connecting with you on your entrepreneurial journey! Join me on Instagram: robynclarkcoaching

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LINKS MENTIONED:

Website: https://ecommercebadassery.com/robyn

Podcast: https://ecommercebadassery.com/podcast/

Instagram: https://www.instagram.com/ecommercebadassery/

Book: Get A Grip: An Entrepreneurial Fable . . . Your Journey to Get Real, Get Simple, and Get Results by Gino Wickman

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In today's fast-paced world, our iPhones are both our biggest blessing and curse. Today I'm diving into why your iPhone is leading you to burnout, and how to protect yourself!

You'll learn:

• Why your iPhone is leading to burnout
• Intentional vs. Compulsive
• Boundaries you need to implement
• Why your phone is so addictive
• Best approach moving forward

Website: https://jewelrybusinessacademy.ca/

Join me on Instagram: robynclarkcoaching

If you're looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You'll get my eyes on your business every single week, as well as lots of 1:1 support and will join a community of jewelry business owners all scaling their businesses together. Learn more here: jewelrybusinessacademy.ca

We all know someone who's vibe is simply magnetic. We feel a natural pull towards them, love being in their presence, and feel good around them. And today I'm diving into how YOU can embrace becoming magnetic and how it will attract your dream customers and help you build a community who are OBSESSED with your jewelry brand.

You'll learn:

• What it means to be magnetic
• What role your emotions play
• How your fear of others opinions affects your magnetism
• Embracing authenticity
• Holding space and being present
• Daily habits to incorporate
• How to become magnetic online and at events

Website: https://jewelrybusinessacademy.ca/

Join me on Instagram: robynclarkcoaching

If you're looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You'll get my eyes on your business every single week, as well as lots of 1:1 support and will join a community of jewelry business owners all scaling their businesses together. Learn more here: jewelrybusinessacademy.ca

If you've ever felt "stuck" in your jewelry business, this episode is for you! I'm diving into why this happens, and how to get "unstuck" and rebuild momentum in your business.

You'll learn:

• Why you're feeling stuck
• How to find clarity
• Why having a simple strategy is key
• How to move forward
• Getting unstuck in business
• Rebuilding momentum

If you're looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You'll get my eyes on your business every single week, as well as lots of 1:1 support and will join a community of jewelry business owners all scaling their businesses together.

I've helped jewelry business owners from around the world, from those who are just starting out, tho those making multiple six-figures, build solid foundations in their business, find clarity, implement systems and proven growth strategies, and hit big goals, and I want to help you do the same. Learn more here: jewelrybusinessacademy.ca

P.S. I love connecting with you on your entrepreneurial journey! Join me on Instagram: robynclarkcoaching