"I sat down, did some number questing and said, okay, 85% is going to be given away during my lifetime and the rest of thereafter. I sleep much better at nights. I do live comfortably, but there's a limit. I'd rather that money go to save lives." - Jim Greenbaum

Jim Greenbaum is the Founder and Managing Director of The Greenbaum Foundation.

After college, Jim entered the workforce with one goal in mind - to make as much money as quickly as possible in order to use those funds to help make the world a better place.

In 1985, Jim founded and became CEO of Access Long Distance. Less than a decade later he made the decision that he would leave the corporate world at the age of 40. Keeping true to the plan, he sold the company in 1999.

Jim has committed to contributing in excess of 85% of his assets to charitable projects ending human and non-human suffering during his lifetime, and the remainder of his estate soon thereafter. The foundation's assets will also be spent down during his lifetime.

The Greenbaum Foundation focuses funding on effective and efficient projects working to bring about the end of human and non-human suffering in areas of the highest need and where they the most impact.

During the early years the foundation focused solely on human rights, but have since shifted their efforts toward non-humans, and toward moving the world to whole foods plant-based diets and ending factory farming. Their portfolio also includes projects aimed at increasing the awareness, protection and improvement of the lives of all animals.

Jim is also an Executive Producer of several documentaries, including "The Game Changers," "What The Health," "Cowspiracy," and "Not My Life."

"Being a bystander to suffering is not an option." – Jim Greenbaum