The Unofficial Shopify Podcast

Jobs to be Done: Kurt Buys Luggage with Eric White


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If there’s one recurring theme in The Unofficial Shopify Podcast, it’s that you have to talk to your customers. So today, we’re going to talk to a real-life Shopify customer about a purchase: me.
In this episode, Eric White demonstrates how to conduct a customer interview… me about a recent purchase I made from a Shopify. He’s good at it too, he helps businesses use Jobs-to-Be-Done thinking to design, market, prototype and manage innovative products and services.
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The Unofficial Shopify PodcastBy Kurt Elster, Paul Reda

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