Do you have a hard time saying no to your favourite food, over and over and over again? This inability to say no repeatedly is the crux of most people’s health problems and it’s usually verbalised as “I can’t be good for long enough”. If you’re using willpower to be good for long enough then we’re never going to get there and you’ll be stuck on the back and forth for the rest of your life. So, we need to have an entirely different conversation about how you can release yourself from a deprivation and restriction mindset and understand you well enough to wire yourself differently.  

On this episode we talked about: 

• The way that sugar talks to you 
• The 5 sugar dependency pathways 
• Justifying yourself into a block of chocolate
• Abandoning our goals in pursuit of pleasure 
• The pleasure addict culture that sugar marketing has created 
• Kids and their phone addictions lead to more sugar advertising 
• Dopamine is driving your need to be in the sugar addiction cycle 
• Why are you so easily manipulated by yourself 
• Every emotion leads to sugar, if you let it 
• Dealing with the social challenges of saying no to sugar 
• Why do we like mouth pleasure so much 

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Intro/Outro track Tropic Love by "Diviners feat. Contacreast"