Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

Kate Middleton & Nara Smith: Authenticity on Social Media

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Please note that this episode was recorded prior to the news coming out that Kate Middleton has been undergoing chemotherapy.

In this episode, Ellen discusses the Kate Middleton drama and its connection to authentic marketing on social media. The manipulated photo released by Kate and William sparked a conversation about the expectations of audiences and the importance of authenticity. Ellen compares the Royal Family's approach to that of Rare Beauty, a brand that embraces authenticity and community. The discussion also touches on the trend of extreme authenticity on social media, using Nara Smith as an example. The episode concludes with a call for more authentic content in 2024.

Takeaways

  • Audiences crave authenticity on social media and are less willing to accept overly polished and manipulated content.
  • Businesses and public figures should strive to connect with their audience on a more personal and authentic level.
  • Authenticity can lead to higher engagement and a stronger relationship with the audience.
  • The Royal Family and Rare Beauty are examples of brands that have successfully embraced authenticity in their content.

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    Have a great week guys!
    Ellen xx

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