Today on the podcast, I speak to Katey Mandy – founder of the New Zealand botanical skincare brand RAAIE.

After 15 years working in the creative industry for other high-profile names in luxury beauty, Katey launched her own active botanical skincare brand just over a year ago. 

RAAIE represents a new realm of science-backed botanical skincare. With the antioxidant power of New Zealand botanicals and backed by the latest ingredients in cosmeceutical science, RAAIE is looking to redefine the clean cosmeceutical skincare game.

I first became aware of RAAIE not long after its launch. Suddenly I saw these beautiful bottles everywhere and was instantly intrigued. From an interested observer, every aspect of this brand launch seemed to hit the mark –unique packaging, gorgeous branding and imagery, creative content, and storytelling. And, of course, alongside the beautiful exterior – the inside really does count too – the products themselves have launched to rave reviews, global awards and an instant cult following.

I really enjoyed this chat with Katey – I loved hearing how far RAAIE has come in, this brand has made a significant impact in the short time since launch, and for me personally, it’s always just so wonderful to see a business that place so much importance on brand and marketing and to see that commitment pay off.

To learn more about RAAIE after this episode, visit raaie.co.nz or follow the brand on Instagram @__raaie__ 

I know you will love my chat with Katey as much as I did.

For more podcast information visit supercreativepodcast.com

Hosted by Catie Dawson
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