FabFitFun is more than a seasonal subscription box with a curated mix of fabulous beauty, wellness, fashion, fitness, home, or tech items that's delivered four times per year. Katie Rosen Kitchens, Co-founder of FabFitFun, has led its evolution into a female-focused media brand into a true media brand delivering happiness and well being, while still thinking of the company as  "a scrappy startup”. Katie joins Socialfly co-founders Stephanie Cartin and Courtney Spritzer for a conversation about growing her business and her career, and describing her journey to success, including: how FabFitFun leveraged existing newsletter readers to create an instant customer base; why the company’s #1 core value is “Member is Queen”; a look at how you divide roles between three cofounders; why the FabFitFun box is actually a marketing platform for CPG brands; a near disastrous packing error that resulted in a big loss but important learnings; why the company launched community forums; an influencer strategy that was from the beginning unique and outside the beauty “box”; and a look at imposter syndrome and letting go of anxiety and perfection. Plus, a surprise! On Instagram @fabfitfun