Ethan Beute is the chief evangelist at Follow Up Boss and host of Real Estate Team OS, a podcast devoted to finding better ways to start, grow, and optimize real estate teams. In this episode of Stay Paid, he's sharing some of what his expert guests have said about recruiting and retaining top producers. He also answers our questions about Zillow's recent purchase of Follow Up Boss and what it means for customers. Join us to discover what solo agents need to do to secure their role and value in an increasingly competitive industry, how interviewing loyal agents can help reveal what makes a team vulnerable to attrition, the critical steps team leaders must take to communicate the full value of team membership to agents, and whether Zillow's purchase is evidence of its plan to become a brokerage.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

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0:00 Introduction

2:08 Guest introduction

2:49 About Real Estate Team OS

5:51 Benefits of joining a team

9:03 Understanding the value of teams

10:42 Valuing what agents want – Golden Nugget

13:10 Communicating value to your team

15:04 Deliver on the promise | Close the gap

19:50 Acquisition of Follow Up Boss by Zillow

25:15 The direction of the real estate industry

28:05 Smaller local agents have their place

31:30 Amidst change, remain focused and disciplined

34:48 The role and function of the evangelist

40:46 Action Item

Keep Your Top-Producing Agents (with Ethan Beute of Follow Up Boss)