How long do clients stay at your gym? A year? Two?

Gym owner, chiropractor and Certified Two-Brain Mentor Brian Strump has retained clients for up to 10 years, and even the short end of his average length of engagement is double that of most—or more.

Here, Brian shares how cultivating a great gym culture, developing skilled staff and communicating with members regularly can help you create 10-year clients.

Links:

Live Active Charlotte
Gym Lead Machine
Free hiring plan and job descriptions
"The Power of Moments"
Join the Gym Owners United group on Facebook
Free Tools
Book a Free Call

Timeline:

1:59 – The 10-year client: fact or fiction?

8:14 – Length of engagement (LEG) is a long game.

12:07 – For great client LEG, you need great staff LEG.

18:33 – Creating the right environment for your market.

22:09 – Cultivating long-term clients from Day 1 and the importance of the client success manager.

28:47 – What to do when a client wants to leave.

38:30 – How diversifying your offerings helps keep clients engaged for the long haul.