This week I again ask you the same question as last week: I have two affiliates in front of me, one with 40 clients and one with 400. Who has the better business? The answer is that you can’t possibly know because what matters is profit! At Two-Brain, we measure only a few metrics which include Profit, Average Revenue per Member (ARM), and Length of Engagement (LEG). This week we dive into LEG by talking with Anastasia Bennett about peak moments, bright spots, firing the wrong clients, and smashing cliques.

This week I again ask you the same question as last week: I have two affiliates in front of me, one with 40 clients and one with 400. Who has the better business? The answer is that you can’t possibly know because what matters is profit! At Two-Brain, we measure only a few metrics which include Profit, Average Revenue per Member (ARM), and Length of Engagement (LEG). This week we dive into LEG by talking with Anastasia Bennett about peak moments, bright spots, firing the wrong clients, and smashing cliques.

This week I again ask you the same question as last week: I have two affiliates in front of me, one with 40 clients and one with 400. Who has the better business? The answer is that you can’t possibly know because what matters is profit! At Two-Brain, we measure only a few metrics which include Profit, Average Revenue per Member (ARM), and Length of Engagement (LEG). This week we dive into LEG by talking with Anastasia Bennett about peak moments, bright spots, firing the wrong clients, and smashing cliques.

Keeping Clients Longer, with Anastasia Bennett

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

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Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

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Keeping Clients Longer, with Anastasia Bennett

Keeping Clients Longer, with Anastasia Bennett

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