Entrepreneur Rich Finck could sell ice to an Eskimo, literally. That's because his company Kentucky Straight Ice specializes in handcrafted, stunningly clear, luxury beverage-ice. A family-owned company based in Louisville, KY since 2015, Kentucky Straight Ice is designed to enhance the "on the rocks" experience for Bourbon, Scotch, Whiskey, and the entire premium spirits class. Rich visited Alli and Michael to talk all things Kentucky bourbon and how he came up with his crystal-clear business idea, the science behind Kentucky Straight Ice's trademark freezing and melting process, and why companies are spending boatloads on ice cubes. Learn more at @kystraightice and kentuckystraightice.com. Don't forget to follow @alliwebb for #BTS of Raising The Bar and subscribe and rate us!

 

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