Join Sasha Berson as he speaks with Kevin Daisey, Managing Partner of Array Digital

👉Sasha and Kevin explore:

— The importance of being visible where clients are searching, like on Google searches for specific legal services in their location.

— The need to focus on agencies with experience in your specific area of law and location.

— The importance of choosing an agency that asks questions about your brand and goals, rather than simply selling you a package.

— The value of working with an agency that has a strong team, positive client testimonials, a clear strategy, and well-defined processes.

— The benefit of asking for a plan upfront, even if it means paying for it, to ensure that the agency has a clear strategy and direction.

👉 Main takeaways from the episode:

— Research what percentage of revenue industry averages recommend for marketing spend, as many law firms likely underinvest.

— Focus digital efforts on search engine visibility to reach clients actively searching for your services. Consider Google ads, local service ads, and law firm SEO to get in front of searchers.

— Thoroughly vet potential agencies by looking closely at their experience and success in your industry/location, approach to understanding your brand and goals, systems and processes, and requesting a customized marketing plan rather than just a package.

📰About Kevin Daisey:

Kevin Daisey is a digital marketing expert and co-founder of Array Digital, with over twenty years of experience in the digital marketplace. As Chief Marketing Officer, Kevin helps law firms establish and lead in their respective fields through his expertise in website design and online growth strategies. In addition to his work at Array Digital, Kevin is the host of "The Managing Partners Podcast," where he shares insights on innovative marketing strategies and leadership dynamics with top legal professionals.

📞Connect with Kevin Daisey:

• Website: https://thisisarray.com/ 

• LinkedIn: https://www.linkedin.com/in/kevindaisey/ 

• Facebook: https://www.facebook.com/kevin.daisey/ 

• Twitter: https://twitter.com/kevindaisey/ 

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: [email protected]

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/