What will get more people to click on your ad: a dude deadlifting or a grandma flipping a tire? The answer could be both. Or neither. It's all about targeting and testing.

In this episode of Two-Brain Radio, digital marketing expert Mateo Lopez talks creative: How to tell which images and copy generate the most leads, how often you should change your ad creative and whether or not you need fancy equipment to get the job done.

Links:

Free Tools
Driven Nutrition

Contact:

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[email protected]

Timeline:

3:49 – Best practices for ad images.

5:00 – Changing times: Why you need video ads. 

7:05 – Evaluating ad performance.

10:43 – Facebook and dynamic creative.

12:34 – Square one: Creative on a budget.

14:18 – Stock photos vs. originals.

17:42 – Sometimes winners become losers—and vice versa.

20:03 – Going against the grain.

22:06 – Big Brother: What you can’t do and how to do it anyway.

25:15 – Experiment and track.

26:47 – Stock photos, the Two-Brain Marketing library and how to “spy” on other business owners’ ad campaigns. 

28:36 – When to DIY and when to go pro. 

30:00 – Screw up? Don’t sweat it; just adjust.