Stefan Gehrig, a former Research Scientist, started King Kong Apparel in 2011 when he was heavily involved in the still-niche sport of CrossFit. Since then, starting with a single (relatively crappy) gym bag he has scaled to a Shopify Plus store that sells tens of thousands of bags, backpacks and meal prep bags per year.

We talk:

• How they built a community of brand evangelists
• What they'd do differently starting over
• The most underestimated component of success
• How their quiz

Oh, and you'll never guess where they got their mascot from. It's wild.

King Kong bags are widely known for their toughness, durability and functionally and have grown with the sport of CrossFit, and branched out into other fitness markets.

Links Mentioned

• King Kong Apparel
• The 4-Hour Workweek (For the two of you haven't read it yet)
• Pickzen - Quiz App

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