Good Content with Shannon McKinstrie

Know When to Tune Out the Guru Advice and Trust Yourself


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Ten years ago, I never could have imagined that I would be where I am right now, and if you are feeling discouraged when it comes to social media, I want you to know that so much can change in just a year. When I first started out on social media, there were no “rules” but now Instagram is flooded with “guru’s” telling you what to do and what not to do. Not only did it suck all the fun out of social media, it can get confusing with all the conflicting information. 

So instead of feeling like you’re doing everything wrong when it comes to social media, I want you to think about the advice you’re listening to, does it fit into your life? Does it make sense for you and where you are in life right now? 

Human connection is the heart of social media, so don’t stress about having perfectly polished content, I want you to keep sharing your heart and making people feel seen in the process. That's such a huge gift and it's helping people become obsessed with you because you get them. How cool is it that you can post a few times a week, show up in stories, document your days in simple ways, and make people feel connected to you and like you're their friend.


Featured content in this episode:

  • What I would post for you this week


Recommended episodes:

  • Episode 30: Attract New Followers with Talk to Camera Reels
  • Episode 41: Let’s Make Content Creation the Easiest Thing on Your To Do List
  • Episode 74: How to Humanize Your Account When You Feel Stuck in Business Mode
  • Episode 92: This is the Era of Experiences and Belonging
  • Episode 94: You Want Your Content to Fit Your Life, Not Become Your Life


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Good Content with Shannon McKinstrieBy Shannon McKinstrie

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