Despite the information presented on the 2023 Meta Brand Summit, the challenge of measuring brand lift or brand awareness is still evident. In this episode, Kasim shares the key performance indicator (KPI) marketers can use to gauge the impact of increased brand awareness on ROI, especially for Meta Ads. Listen to this episode to learn more.

This clip is from The Perpetual Traffic Podcast, watch the entire episode here:

5 Important Takeaways from the 2023 Meta Brand Summit Part 1 | Perpetual Traffic EP 534:   

 • 5 Important Takeaways from the 2023 M...  

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0:00 The KPI For Measuring Brand Lift

5:38 Don’t do burst advertising

7:34 CPMs are not going to get cheaper

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