Lakefront property—yep, every retail location has some. Along with speed bumps, these are some of the most powerful, money making spots in your store.

Georganne Bender of Kizer and Bender is a consumer anthropologist, keynote speaker, author, and consultant who has helped tens of thousands of businesses in retail and countless other industries since 1990.

During our conversation, Georganne explains how the store transformations she has been a part of have been all about layout, often not changing more than the first 12 feet. You have to hear advice for checkout counter location and a great tip for tracking the path to purchase.

We also talk about signage, something that, frankly, not enough stores are utilizing. Georganne breaks down the two kinds of signs: Storytellers and Product Sellers, how to use them, and who they’re for.

Your displays, your layout, your staff's appearance—all of these affect the vibe and tone of your store. Another factor? Music. We discuss how to play music legally to avoid future trouble and provide some great resources to do so.

If you want consumer centered advice and tips to keep your store fresh, looking its best, and maximizing sales,  do not miss this super actionable episode!

I’m rooting for your success.

What’s Inside:

• What are the most crucial spots of store layout space?
• Tips for merchandising to increase sales.
• What do consumers really think about your staff and other in store visuals?
• Storytellers and product sellers: store signage tips.
• Music in your store? There are rules to follow. 

Mentioned In This Episode:
Kizer and Bender
EVOLVE 2024 in Denver, CO - Crystal Media
Social Media Hooks and Hacks - Crystal Media
Crystal Media Insiders
Crystal Media
Crystal on Instagram
Crystal Media on Instagram
Crystal Media Co - YouTube

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