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Step back in time with Steven Pope, founder of My Amazon Guy, as we revisit one of our classic videos to bring you updated insights on the best launch price strategy for your new Amazon product. In this video, Steven shares his own success story with the Age of Sage Smudge Sticks and explains the importance of a strategic pricing timeline. From starting with a significant discount to gradually reaching your target price, learn how to effectively navigate your product launch. This video is a treasure trove of information for both new sellers and those looking to refine their launch tactics, blending past wisdom with current market trends.

Key Highlights:

- Dive into proven launch pricing strategies for Amazon products.
- Explore the successful case study of Age of Sage Smudge Sticks.
- Detailed week-by-week pricing guide for your product launch.
- Adapting pricing strategies for various product categories and market demands.
- Tips for maximizing profits during peak sales events like Black Friday.

Why Revisit Old Videos?

- Gain fresh perspectives on proven strategies.
- Understand how market dynamics have evolved.
- Apply timeless tactics with a modern twist.

📌 For an in-depth guide on launching your product on Amazon, don't miss our MAG School launch course at mag-school.com

Timestamps:

00:00 - Introduction to Launch Pricing Strategy
00:20 - Case Study: Age of Sage Smudge Sticks Success
00:34 - Overview of Launch Pricing Timeline Chart
01:01 - Week 1 Strategy: 50% Off Target Price
01:24 - Cultural Phenomenon and High-Demand Product Exceptions
01:58 - Adjusting Strategy in Competitive Categories
02:50 - Week 2 Strategy: 10% Price Increase
03:27 - Weeks 3-6: Gradual Price Increases
04:10 - Approaching Target Price in Weeks 6-8
04:53 - Black Friday and High Demand Periods Strategy
05:08 - Closing Remarks and MAG School Launch Course

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