In this episode, Sasha Berson sits down with Liz Wendling, founder of The Rainmaking Coach, and one of the few experts laser-focused on the two most critical and overlooked moments in the client journey: the intake call and the consultation. If you think you're losing clients because of your marketing, you're probably wrong. You're losing them on the phone, before your attorneys even get a chance.

So if you're tired of consultations that ghost or intake calls that go nowhere, this episode is the wake-up call your law firm needs.

📰 About Liz Wendling:

Liz is the go-to consultant for law firms who want to stop leaving money on the table and start converting more leads into paying clients. She’s a sales coach for attorneys, without the sleaze. For the last 17+ years, Liz has been showing law firms how to turn intake and consultations into high-converting, human-first experiences.

👉 Sasha and Liz explore:

— What “being your highest and best self” during consultations really means.

— How to create an experience that makes prospects say: “I already like this firm.”

— Why your receptionist might be costing you a million bucks.

— Secret shopping: what it reveals, and why every firm should do it.

— The difference between marketing that gets leads, and systems that close them.

👉 Main Takeaways from the Episode:

— Create intake calls that make potential clients feel seen, heard, and understood before you dive into the legal stuff.

— Train your team to connect on a human level. Practice it regularly. Systematize it so it happens every single time.

— Engineer “wow” moments during client intake and consultations to instantly build trust, because trust is what gets them to sign.

— Leverage the fact that most firms ignore this. Stand out by being the one that doesn’t.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Liz Wendling:

• Website: https://www.therainmakingcoach.com/ 

• LinkedIn: https://www.linkedin.com/in/lizwendling/ 

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: [email protected]

• Phone: (312) 854-7724

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