How do you feel about writing sales copy or planning a sales launch?

In this episode, Kristin and I will discuss:

• What a lazy launch is and how you can learn so much from them for future strategic launches
• What Kristin learned from her own lazy launch and how she shifted her upcoming launch based on the information she learned from the first launch.
• How your clients (and VOC research) can help you determine what the product will look like when it launches and how your messaging gets marketing to your ideal audience
• There’s a massive amount of copy that goes into any sales launch. Think: Sales page, emails, funnels, conversion events, and other assets, like registration pages, ads, and more (and more and more!)
• The difference between a launch strategist and a sales copywriter and how someone can play both roles, but that doesn’t mean all copywriters help to create launch or funnel strategy
• How the three pieces to all launches are: Audience, offer, and copy
• Voice of customer research and data informs copy, which means there’s no guessing from copywriters 
• Learning the level of awareness your potential buyers are helps to create copy
• Why a copywriter is only as good as the questions they ask….so let them ask those questions to help guide your project

________________________________________

DON'T FORGET:
Download your Sales Page Primer to get access to the questions you need to ask yourself before writing a sales page (or working with a copywriter!) and the layout of how a short and long form sales page should be set up. Grab it here, or copy and paste this link: https://bit.ly/eosalesprimer

________________________________________

Learn about Kristin Macintyre

Kristin Macintyre is a launch copywriter who helps online course creators have feel-good, sold-out launches with copy that connects and converts.

Visit her website macintyrecopy.com
Find her on Instagram @kristin.macintyre

________________________________________

Learn more about Erin:
Conversion copywriter. Copy Coach. Lover of ice cream, especially in non-dairy forms. Erin Ollila is a website copywriter who believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing. Reach out to her on Instagram @ErinOllila or learn more about her at http://erinollila.com.

Stay in touch with your host Erin Ollila:

• Website: http://erinollila.com
• Instagram: http://instagram.com/erinollila

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila