In this episode, Nick Craig, President of Core Leadership Institute, Loren I. Shuster, CHRO at The LEGO Group and Maaten van Beek, HR Director for ING join me on the show to discuss purpose and what it means for them personally and for their organisations.

Episode Highlights

[02:48] - Why bring purpose to ING & LEGO?

[06:13] - What impact has purpose had on the organisation?

[08:50] - What about the impact on you personally?

[11:49] - Origin or the crucible stories

[16:32] - Advice for companies who want to embrace purpose

[18:10] - What challenges did you face?

[20:44] - Christopher shares his purpose

[24:54] - Nick shares his purpose

[29:35] - How do you enable employees to operate from their purpose?

[31:44] - What if an employee does not align with your purpose?

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