In this episode of Untidy, Hannah and Matty chat to one of Aotearoa New Zealand's most successful entrepreneurs, Cecilia Robinson. Cecilia shares her remarkable journey, from her beginnings in Sweden to founding AuPairLink, My Food Bag, and her latest venture, Tend—a digital-first healthcare provider. Named 2024 Innovator of the Year, Cecilia is also a mother of three and is leading the charge with her advocacy for a smartphone-free childhood. Alongside sharing her insights as an entrepreneur and leader, Cecilia talks about how she intertwines her life in business with her personal life and how her experiences as a mother of three shape her views on technology, parenting, relationships and business.

Cecilia shares her challenges of balancing work and family life, highlighting the importance of integration over the elusive concept of balance. She also speaks passionately about the mental health crisis linked to social media and smartphones, advocating for legislative changes to protect younger generations and her commitment to a smartphone-free childhood.

Cecilia is a powerhouse with a deep sense of purpose. She’s come to accept that forging new paths and leading the charge doesn’t necessarily go hand-in-hand with likability. With raw honesty, Cecilia shares both the personal and professional sides of being a modern-day leader passionate about delivering a healthier future for New Zealanders.

Follow Cecilia on Instagram @ceciliarobinsontend and @robinsonduonz. Check out @tendnz for digital-first healthcare innovation. The group mentioned in the episode advocating for delaying smartphones and social media for kids’ mental health is @unpluggedrebels_nz.

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