Leaf nodes as essentially the category browse nodes seen by Seller Central reps. However, when the seller puts in the category the Leaf Node is not always created.You can get multiple Leaf Nodes and category scoring is applied. So it is vital to have activated Leaf Nodes for maximum search visibility.

Today's discussion on how you can optimise for this.

Benjamin has been selling on Amazon since 2015. He and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business.

He specialises in generating high conversions through listing optimisation, building teams both internally and internationally, along with outside-the-box thinking for product creation and working within the Amazon system.