Join Sasha Berson as he speaks with Harlan Schillinger, Legal Marketing Expert at Harlan Schillinger

👉 Sasha and Harlan explore:

— The challenges and triumphs of producing the first-ever TV commercials for lawyers in 1979.

— The evolution of legal advertising, from the early days of answering countless calls from TV ads to today's focus on digital and social media strategies.

— The importance of integrity and client service in building a lasting reputation in legal practice.

— How processes, from intake to case handling, are essential to scaling any law firm, whether it’s a solo practice or a multi-state operation.

👉 Main Takeaways from the Episode:

— Before diving into marketing, focus on becoming an exceptional lawyer. Delivering outstanding client outcomes naturally generates word-of-mouth referrals and builds a strong reputation.

— Invest in a client-focused website that speaks to your audience’s needs, not just your accolades.

— Treat your advertising like you’re presenting a case to a jury. Be likable, credible, and authentic.

— With changes in ownership laws in Arizona and Utah, private equity could soon enter the legal industry, making it crucial for firms to adopt scalable processes and systems.

📰 About Harlan Schillinger:

Harlan Schillinger, often called the grandfather of legal advertising, has been shaping the legal marketing industry since 1978. Over 46 years, he’s mentored law firms, produced groundbreaking TV ads, and set benchmarks for integrity and innovation. Harlan remains an active thought leader, sharing his expertise at major legal conferences and through private consulting.

📞 Connect with Harlan Schillinger:

• Website: https://www.harlanschillinger.com/ 

• LinkedIn: https://www.linkedin.com/in/harer54215/ 

• Facebook: https://www.facebook.com/Harlan.Schillinger.Legal.Marketing.Expert/ 

📞 Connect with Sasha Berson:

• LinkedIn: Sasha Berson

• Instagram: @grow_lawfirm

• YouTube: GrowLawFirm

• Facebook: GrowLawFirm

• Email: [email protected]

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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