LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

This week’s episode is a little bedtime story from me to you. I decided to record the introduction of my book, ON BRAND: Shape your narrative. Share your vision. Shift their perception. as a podcast episode narrated by me! Get ready for some self-reflection! In less than 20 minutes, I guarantee that you will start to think about yourself and your career in a totally new way. 

In ON BRAND, I share my strategies for developing your own personal brand to ensure your name gets dropped in rooms you’re not in, and you are put in a position to succeed because people know the value you add. A well-defined personal brand can secure your professional longevity because what you do today may not be what you do tomorrow. I’ve spent over two decades immersed in the business of shaping perception. In my early years at high-fashion magazines, I observed how influence and taste are cultivated. When I moved to the corporate PR side, I learned what it takes to build a brand with cultural impact and longevity. I’ve worked with some of the most prestigious luxury brands and have been on some of the best marketing and communications teams in the fashion industry. 

But I never imagined that the same tactics and marketing principles I had applied to my corporate work for years would later be pivotal in rebranding myself. In doing so, I evolved from a corporate employee to someone with a multimedia personal brand that includes two books, a podcast, speaking engagements, newsletters, a private online community, and a creative brand marketing and digital strategy consultancy. It didn’t happen overnight; it took hard work, consistency, and passion. The good news: I’m about to share all my insider secrets with you in ON BRAND. I hope you enjoy listening to this introduction!

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In the early years of her career, Kimberly Lee Minor rose through the ranks quickly. But at the exact moment that her star was on the rise, she had to make a personal choice to leave her role and take care of her family. Today, Kimberly is an accomplished executive with an impeccable record of building brands and developing strategies to keep business competitive and nimble. As an executive member of leading domestic and international retailers and brand organizations, Kimberly is currently the President and Chief Commercial Officer at Bandier, where she oversees the direction of design, multi-channel merchandising, marketing, production, sourcing, and human resources.

As a Black woman who was often the only or the first, Kimberly has made it her mission to move people of color, especially women, forward in the workplace. She also serves as the CEO of Bumbershoot, a boutique consulting firm that provides C-suite leadership, cultural and market insights for inclusive, equitable, and diverse representation across brand, content, product, and customer experience. She also serves as the founder and president of WOCRA (Women of Color Retail Alliance), supporting the careers of women of color in the retail industry through hard and soft skills training, leadership development, and networking opportunities. Kimberly sits on the board of BlueConic and Together Digital. WWD included Kimberly on their 50 Women in Power 2022 list.

This episode is full of incredible and truthful advice. Kimberly says it like it is, and here are some of the nuggets of wisdom she shares and more!

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Let’s face it: Work can be complicated. Layoffs are widespread, and workplace issues like harassment and discrimination can be daunting. But then there are also less scandalous topics like non-compete agreements and new offer contracts. This week on LEAVE YOUR MARK, I talk with Peter Rahbar, my friend and personal attorney, and we unpack all of this.

Peter is the founder of The Rahbar Group and has represented individuals and major companies in nearly every aspect of employment law and other workplace issues. After almost twenty years of representing major international corporate clients in high-profile matters, including over a decade as the chief employment attorney for Hearst, Peter has established a boutique employment practice representing individuals, including C-Suite executives, media personalities, and other professionals working in finance, media, sports, real estate, fashion, and tech. Peter has a unique perspective on workplace dynamics and trends due to the broad scope of his practice. He has real-time insight into hiring trends through his extensive experience in the negotiation and drafting of employment agreements, talent agreements, and separation agreements, and his specialty of representing individuals in negotiating non-competition agreements. Peter is also a tireless advocate for equal treatment in the workplace – representing and advising individuals in the negotiation, investigation, litigation, and mediation of employment disputes, including employment discrimination and harassment claims. Peter is based in New York City. He received his undergraduate degree from Duke University and his law degree from Georgetown University Law Center.

Pete and I dive into every major employment law issue in this episode and cover their do’s and don’ts. This is the episode you will save and play on repeat. The big topics we cover are layoffs, non-compete agreements, pay transparency laws, how to deal with harassment in the workplace, and so much more.

*This episode will provide commentary and tactical career advice from a workplace expert. It is not intended to provide legal advice or counsel.

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Erica Domesek is the Queen of DIY and the founder of the innovative DIY lifestyle brand P.S.– I Made This, which launched in 2009. Since then, Erica’s passion for entertaining and hand-making beautiful objects in ways that make everyday life more colorful and fun has become her calling card. She is a distinguished expert in the areas of design and style, as well as a leader in brand marketing for 15 years. Her personal mission is to inspire and encourage people everywhere to embrace the concept of crafting the life they want.

Her new book, P.S.- We Made This: Super Fun Crafts That Grow Smarter + Happier Kids!, encourages parents (and kids!) to step away from the screens and help their littles learn essential sensory, motor, developmental, and life skills. From self-expression and imaginative play to problem-solving, these projects keep kids entertained, curious, and growing. Each chapter has simple out-of-the-box crafts, recipes, and ideas to engage kids of all ages.

Erica’s success is built not only on her artistic gifts but also on her belief that her network is her net worth. More than that, Erica is an expert on marketing brands and herself. Her pitches are successful because they come from an authentic place where what she asks for will ultimately benefit everyone. Erica has appeared on The Today Show, Rachael Ray, The Martha Stewart Show, E! News, among many others. She was a judge on TLC’s Craft Wars, and her work has been featured in Glamour, InStyle, Teen Vogue, Elle, Vogue, and The Wall Street Journal.

Erica’s personal brand is happiness, vibrant colors, and creativity, but what happens when you suddenly realize that your world isn’t? In this episode, Erica takes us along her journey from using her talents to bring joy to others to someone who bravely recognized when it was time to say goodbye to her old self and move forward personally and professionally.

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Aya Kanai has done what most people don't know how to do— change industries. Over twenty years, she rose through the fashion industry ranks, with experience as a Fashion Director at publications including Cosmopolitan, NYLON, Women's Health, and Teen Vogue, ultimately becoming Editor-in-Chief of Marie Claire. But then Aya started having the desire to evolve. She was genuinely curious to understand how the tech platforms that impact our lives daily shape their own narratives. Connecting the dots between fashion and tech was possible because of her expertise in visual storytelling. Today, Aya is the Head of Editorial and Creative for Google Shopping, where she oversees the development and execution of merchandising and consumer content. She was previously the head of content and creator partnerships at Pinterest.

In this episode, Aya takes us on her journey from her college days, where she trained as a Puppeteer, to that junior year college moment when she wanted to put off getting a job and instead applied for an experimental puppet theater fellowship. That opportunity would take her to Poland, the Czech Republic, France, Japan, and the UK, with the only rule that she could not have her feet on American soil for that entire year. That experience taught her to be courageous, independent, and resourceful in challenging circumstances; remember, there were no cell phones or laptops! Aya explains her transition to tech, how she remained fearless while tackling her new experiences, and what she has learned from her peers. She also shares why it's okay to be a beginner and that at various points in your career, you will be a beginner again and again, for better or worse, so you better start getting comfortable with it.

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This week's episode on LEAVE YOUR MARK is really important to me. My guest is Carly Pildis, Director of Community Engagement for the ADL (Anti-Defamation League). The ADL fights all forms of antisemitism and bias, using innovation and partnerships to drive impact. They are a global leader in countering extremism and battling bigotry to protect democracy and ensure an inclusive society. Carly has dedicated her career to fighting for justice and equality on a global and national scale.

All four of my grandparents survived the Holocaust camps. They witnessed and persevered through the horror in several extermination camps in Poland and were ultimately liberated from Aushvitz. I don't consider myself a political person, and I am not an activist. Still, the recent public antisemitic incidents have made me feel responsible for using my platforms to educate on this. The media largely ignore antisemitism; if it is covered, it's usually covered incorrectly.

Carly Pildis is highly educated on this subject, and I hope you'll listen to this episode with an open mind. We all come from different perspectives, but I firmly believe in supporting everyone. But there are a lot of extremes at play right now, and we know that when things go to the extreme, whether at the far right or the far left, nothing good comes of it. I think you will learn a lot if you listen to the whole episode. Thank you in advance for your attention.

In this episode, Carly shares the demands of her role, educates on the forms of antisemitism, why it's critical to abolish it, and behind the scenes of the ADL tackling some of the biggest headlines of late. She sheds light on one of the real misnomers about antisemitism which is that it only affects Jews. Antisemitism is hugely corrosive to democracy.

"You'll see very well-meaning people be like, I support tolerance and support people of all faiths, and you're like, well, that's not really what antisemitism is. Antisemitism isn't about faith. It's about picking a group of people, an ethnic group, Jews, and blaming them for the world's ills, and sometimes that ends in violence or discrimination."

The ADL's Never is Now is the largest antisemitism conference in the world. It's happening on November 10th at the Javits Center. If you're thinking about antisemitism, want to learn about antisemitism, wanting to know what you can do about antisemitism, you can learn more here.

Thank you for listening,

Aliza

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What happens when you land your dream job and it isn't a dream in the end? Jenny Galluzzo started her career in journalism and spent many years researching, writing, hosting, and producing for Good Morning America, News 12, and Plum TV. She was excellent in her role, but after she had two children, she didn't see a path forward. Through her experience and that of her friend, Gina Hadley, they realized firsthand how hard it was to shift careers, especially after having children. Jenny understood that too many women are sidelined when family and work become overwhelming. That inspired them to come together to start The Second Shift, an innovative professional network connecting thousands of highly-skilled vetted women to flexible work opportunities with partner companies, including J.P. Morgan, Twitter, Etsy, and more.

A fierce advocate for flexible remote work as a means for retaining female talent, Jenny is committed to placing women in the driver's seats of their careers so they can build lives rooted in confidence, intention, and optimism. In this episode, we discuss workplace trends, including Quiet Quitting, hustle culture, and the benefit of the limited engagement roles, aka "trying before you buy.” Jenny shares tactics for starting a gig, how to immerse quickly into a company even if it’s unorganized and there’s no direction, and why if you're a high performer, your role will be protected even during a time of layoffs.

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In her own words, Hitha Palepu, a consummate multi-hyphenate who is incapable of saying no, drinks tons of coffee and admits that her secret to doing it all is not doing it all at the same time.

She began her career at Cisco, but her path would eventually lead her back to her family-owned business. Today, as CEO of Rhoshan Pharmaceuticals, she oversees financing, partnerships, and strategy for the company. She led the raise of a $5M seed round and a licensing agreement with Hyloris Pharmaceuticals for the company's lead product.

But along her journey to this point, she had to work harder to prove herself as someone who could handle the role when she was always the youngest and only woman in the room. Not to mention, most of her father's colleagues knew her from birth. Hitha learned that being herself was the best strategy, and instead of conforming to the conservative nature of her work environment, she would lean into her personal flair.

Hitha's sense of style and mompreneur juggling know-how has made her a must-follow. Her longtime blog, Hitha On The Go, established her as an authority on lifestyle topics and gave way to her book How To Pack: Travel Smart for Any Trip. She's collaborated with leading brands (Delta, Headspace, and Google) and has a highly engaged Instagram following and newsletter. She curates the Webby-honored #5SmartReads every weekday, which reaches nearly 100,000 accounts.

In this episode, Hitha shares how she learned to show up in rooms where she was the minority while still being true to herself. She explains how she developed a confident voice. Spoiler alert: The answer for her lay in talking less, being firm, and establishing boundaries. Her mantra of "stop talking and listen more" is written on post-its on her computer. Ironic advice considering she's the author of WE'RE SPEAKING: The Life Lessons of Kamala Harris, someone she credits as a virtual mentor who has taught her to embrace rejection and never be put in a box.

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